After examining the different restaurants present at Boise and scrutinizing the diverse backgrounds of the population residing in the city, it is notable that the largest population emanate from East and Central Africa. I was convinced to augment the quantity of ethnic food produced in such locations. Additionally, I noted that the industry provides insufficient categories of the ethnic food, which the majority of these people adore most.
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The idea of ethnic food is not new in the market since a proportion of restaurants in the city already offer such foods. However, the industry has not yet utilized the idea fully due to inefficient information and know how on preparing most of the ethnic foods from these specified locations.
Boise is amid the swiftly emerging cosmopolitan cities in Idaho. This consequently eases the entire process of marketing the idea. Since the city comprises individual from diverse ethnic and cultural settings, it will be effortless conducting the marketing. It will be crucial to formulate a strategy aimed at sensitizing them on the significance of meeting and partaking the food together.
I am certain that customers will prefer my idea because of the uniqueness depicted in my services. In respect to the above, the restaurant’s theme will take a centre stage in the entire food provision process.
The shrewd use of colors that fully depict the exact appearance of Eastern Africa hotels will significantly contribute to the escalation of customers. Furthermore, the design of the dining room alongside the combinations of a variety of food will attract multitudes of individuals. The Boise city has a longing for ethnic taste thus the sustained visit of individuals in search for ethnic foods.
Being a cosmopolitan city, Boise comprises of people from varied backgrounds. A recent study designated a growth in capacity of immigrants from Middle Eastern community. Therefore, many individuals from such areas have settled at different parts of Boise, thus the incline of the targeted market. In addition, the market niche will comprise of other groups residing at nearby locales.
A number of qualifications that I posses will significantly facilitate the entire process in pursuing a business in this niche. Having previously undertaken great responsibilities in offering the same services in a different restaurant, the challenges anticipated will be minimal. Additionally, I am proficient in restaurant management since I undertook such classes at college. Largely, my father has worked in the same field for an elongated period; I will rely strongly on his undisputed advises for achievement of my goals.
The two key personal goals for the next five years are incrementing my income and achieving personal satisfaction. The essence of devising the current idea was to gain financial independence. Consequently, the profits obtained from my business will resolve the above concern. In addition, the business success will eventually result into personal satisfaction. For a long duration, I have yearned to establish such a business. Therefore, I will feel gratified once the business starts operating thus the satisfaction.
In launching and operating this business, I anticipated encountering numerous challenges. First, the location of the restaurant will be at a very deserted location, therefore, a less number of customers. Furthermore, the business will not benefit from the competition as, not a lot of such restaurants operate within its vicinity.
The price of leasing a minute piece of land is high, therefore, the amplified expenditure. However, in counteracting such challenges, I intend to embrace numerous advertising methods in order to draw an augmented fraction of customers. In reaction to the high-leasing cost, I will try to construct a smaller restaurant in an effort to curtail the expenses.