What is Apple’s Retina Display
- Retina display is a new brand name by Apple.
- It has been used in several of the company’s products including the iPad, MacBook Pro, iPod Touch among many other gadgets produced by Apple.
- Retina display is for users looking for crystal clear display in their apple gadgets, and it is characterized with extremely high quality display.
Characteristics of Retina Display
- Liquid crystal display with extremely high pixel density.
- The high number of pixels makes it impossible for the human eye to see each pixel individually.
- Minimal glare and enhanced color display in Apple’s devices.
- Very high contrast ration to enhance clarity.
Idea generation
- The late Steve Jobs worked toward enhancing the quality of his company’s products display.
- Retina display was enabled by the development of the Intel Core i7 and Intel Core i5 processors.
- The fourth-generation Quad –core Intel Core i7 has been used to enhance the performance of the MacBook Pro.
Marketing opportunity
- Retina display is a marketing term that Apple has adopted to highlight the quality display of its products.
- Consumer demands for quality display and super fast gadgets created an opportunity for Apple to market its products by the ‘Retina display’ brand.
- Online marketing platforms including social networks and Apple’s website provide a marketing opportunity.
- The unique high resolution has acted as a marketing strategy for Apple’s products that are doing brilliantly well in the global market.
Compelling solution
- The resolution craze among consumers across the globe has presented Apple with a compelling brand.
- Retina resolution is not only a product on offer, but an experience that has enticed consumers across the globe to purchase products from the company.
- Apple is the first company to produce the high resolution retina display.
- Gadgets fitted with extra high performing technology with simplicity in usage being held paramount by Apple.
Personal experience
- Retina display guarantees users a breathtaking experience with their gadgets, especially where photography is involved.
- The high contrast level ensures that reading text seems like reading from a printed paper.
- Retina display gadgets are fitted with HD cameras with increased low-light sensitivity for more accurate images.
- Motion blur in images has been eliminated (Apple).
Market Analysis
- Apple targets youths and adults in its marketing strategy for the Retina Display brand.
- Using online marketing has particularly harnessed market share comprised majorly of youths across the world (Michaels Para 2).
Customer development
- Retina Display is a marketing strategy attributed to the taste and preferences of consumers of Apple products.
- Apple provides its consumers with an interactive website where they can drop their ideas and requests for products development.
Competitors
- Samsung screens technology edging closer to beat Apple’s Retina display brand.
- Samsung OLED screen display technology is a major competitor for Apple.
- Samsung’s 13.3inch display has 3200 x 1800 resolution, which is higher than Apple’s Retina Display (Arora Para 1).
Apple’s business model
- Providing users with the best quality products with simplicity being held paramount.
- Aggressive marketing to harness large market share across the world.
- Consumer needs considered in the development of products.
- High performance processors defining the Retina Display brand.
References
Apple: MacBook Pro. 2014. Web.
Arora, N. Samsung Screens May Leave Apple’s Retina Display in the Dust. Forbes, 2013. Web.
Michaels, P. Fourth-quarter revenue, profit up for Apple on iPhone, iPad sales. Macworld, 2012. Web.