For every movie, emotional appeal is always significant in winning the viewers’ attention. If the filmmaker can be manipulating the audience’s emotions, they can realize the target responses. Swaying the feelings of the audience increases the persuasiveness of the content. Such functionality can prevent the audience from establishing the valid logic of winning the filmmaker’s arguments. For instance, the narrator in the film uses rhetoric and moving pictures to capture the viewers’ minds and incline them to his line of thought. The narrator uses persuasive language to establish a basis for appeals to emotion-based arguments instead of fact. For example, the film’s images do not show the timeline for their appearance but paint the overall picture of how Emirates has scaled up from a humble background. Such a level of engagement provides no room for the audience to question the validity of the stories. However, the filmmaker must integrate the required literary devices to attain emotional appeal successfully. Technological advancement has made it easy to realize such an effect. Therefore, the filmmaker has achieved persuasion through the emotional appeal of his stories instead of using logic.
The filmmaker employed a strong emotional appeal to demonstrate how Unity has enabled the Emirates to make significant strides in history. Even though the validity of the statements and pictures used in the film cannot be established, the viewer is convinced. Such an effect was achieved through visual aids that viewers use to connect to the past without factual evidence of endorsed concepts. The film narrator uses storytelling of past chronological events to persuade the audience and peal to their emotions. In such regard, the validity of the premises of arguments cannot be verified, such as conventions the Emirati leaders used in unifying their people under one flag. Moreover, the narrator seems passionate about his delivery in the movie that makes it convincing. He uses compassion to showcase the Emirati leadership’s driving force, which is acknowledged by the audience. For example, the choice of words compels the viewer to the film’s content, like Emirates unification, corridors of Abu Dhabi translating to those of today’s high science. Therefore, it becomes difficult to refute the film’s emotional appeal because it is a rhetorical device.
With historical images that can be dated to ancient times, the viewers are also persuaded with no logic incorporated in the film. Such consideration achieves a strong correlation between past and present Emirates that the viewer can attribute to Unity. For that reason, the movie’s emotional appeal is characterized by logical fallacy, where the narrator wins the arguments based on the audience’s emotional responses. Even though emotional responses effectively learn about Unity, they are considered dishonest since they appeal to the viewer’s prejudices. From the images, young and working Emiratis are motivated to work harder to maintain the Unity status and growth. Emirati leaders are also challenged to develop better strategies for unifying the country in their past colleagues’ steps. Such consideration shows that the filmmakers intend to provoke emotional instincts on growth, development, and nationalism to the viewers. Moreover, the narrator’s words match the stories, allowing the viewer to connect and counter emotional responses directly. In History of the Emirates: Unity, various historical moments are highlighted to trigger the viewer’s emotions on how Emirates was unified. Therefore, the filmmaker shows how emotional appeal can be used to persuade the audience.