Mobile phone manufacturers have recently been engaged in cutthroat struggles to entice customers. The battle has not been easy for Samsung and the other competitors as well. In order to remain relevant in the market, these companies have been competing aggressively to control the market. This essay will discuss some of the features that Samsung can adopt to capture the market value with the smart watches.
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Features that would enable Samsung’s Gear S smart watch to capture value
While trying to entice customers with hi-tech products, there are several factors that must be considered. Samsung has been doing everything in its power to remain the leading brand in the smart watches’ market although the competition from other leading competitors such as LG has been very steep. However, it is worth noting that Samsung has played its role as a market leader by setting the trends in innovations. Nevertheless, the company is not doing enough to outshine the competitors (Smith, 2010).
The Gears S smart watch by Samsung is a brilliant product although there is more that needs to be put into consideration. Compared to LG’s smart watch, the Gear smart watch is not as classy as it should be. Samsung needs to understand that people wear watches for elegance and to express their sense of fashion (Smith, 2010). While the curved screen has played a great role in persuading customers, Samsung should think about adding more fashion to this product. This can effectively entice the growing number of consumers who love elegance. The Samsung’s Gear S smart watch is a brilliant product because unlike other competing products it has a space allocated to hold a line (Kim, Jeon, Lee, Jeong & Jeong, 2014).
This makes the watch independent unlike the other companies’ products which must be connected with the phone via Bluetooth. Nonetheless, the brilliant design lacks elegance. Wrist watches are normally worn to show a sense of fashion. If the company can consider reviewing the watch’s design to make it more appealing and fashionable, it can easily capture the market value.
The type of innovation that relate to Samsung’s S gear smart watch
The first point to note in defining the type of innovation that suits Samsung’s smart watch is that it is a Product Innovation type. The innovation of Samsung’s smart watch which is a product introduced into the market by the company is the main focus (Johnson, 2014). However, this innovation has been undergoing changes over the years hence creating the aspect of incremental innovation. Incremental innovation is a process whereby a product’s features are changed but the system remains the same. This may include the physical look and design among other physical and structural sketches.
In addition, the aspect of radical innovation is also depicted since Samsung is the trend-setter in this market (Kim et al., 2014). Radical innovations involve the establishment of new dominant designs and the main concepts of a product. Samsung’s innovation is therefore best described as a radical innovation type as well as an incremental innovation due to the processes discussed above.
This essay has outlined the various measures that Samsung can take to capture the value of the market. It has also defined the types of innovations with regard to Samsung’s new smart watch technology. Due to the many processes that the new product has undergone, it can be described as an incremental innovation as well as a radical innovation as it has been outlined and justified in this essay.
Johnson, K. M. (2014). An Investigation into the Smart Watch Interface and the User Driven Data Requirements for its Applications. Web.
Kim, K. H., Jeon, M. Y., Lee, J. Y., Jeong, J. H., & Jeong, G. M. (2014). A study on the app development using sensor signals from Smartphone and smart watch. Web.
Smith, D 2010, Exploring Innovation 2ed, McGraw-Hill Education, New York. Web.