Home > Free Essays > Tech & Engineering > Project Management > Seamus Company’s Mobile App-Supported Solution
Rate

Seamus Company’s Mobile App-Supported Solution Essay

Exclusively available on IvyPanda Available only on IvyPanda
Updated: Jun 8th, 2021

Abstract

The proposed project based on the development of a mobile application for learning grammar and supporting Seamus Company’s other products directly solves the problem of extending its product portfolio and focusing on innovation. The mobile application will address Seamus Company’s requirements as it will be cost-efficient, based on emerging technologies, and easily integrated into the system of the company’s products.

This application will support specific tasks from the company’s grammar books, using the same characters: Patricia Present, Calvin Continuous, Peter Past, and Petra Perfect. Seamus Company will benefit from applying the application through increasing the customer base and profits or sales. Thus, it is possible to expect increases in the company’s customer base by 15% and profits from promoting the application by 10%. The overall cost for completing the project will be $125,600, which is lower in comparison to the market’s averages. The reason for selecting this project is that the authors have more than ten years of experience in developing mobile applications and software for various clients.

Proposed Solution

Seamus Company (SC) is facing the problem of integrating technology-supported solutions in order to contribute to innovation in the company and extending its product portfolio. The company is interested in receiving the solution that is based on the integration of the latest technologies in teaching grammar to address learning modules and students’ learning styles. Thus, the solution is expected to be cost-efficient and innovative.

To address these requirements, it is necessary to propose the design and development of mobile applications for learning grammar based on SC’s grammar books. The mobile application will work appropriately on iOS Android, and Windows platforms and be available for students on their smartphones, tablets, and laptops. The application will provide grammar-related activities and exercises for students from different grades, and they will be able to select their level. The grammar content will support topics and tasks from SC’s grammar books with the help of using the same familiar characters: Patricia Present, Calvin Continuous, Peter Past, and Petra Perfect.

While implementing this solution, SC will expand the product portfolio with an innovative product that requires minimal costs to be designed. SC will not require implementing more expensive solutions like virtual reality, games, and simulations as these functions can be partially covered in the application. Therefore, SC will benefit from introducing the mobile application that can be sold along with other products as a supplement. The company’s goals regarding the expansion of the product portfolio based on emerging but cost-efficient technologies will be addressed.

Many publishing houses and companies specializing in producing learning tools and books for learning grammar and other language aspects have launched mobile applications to address their customers’ needs. According to the expert reviews by specialists from App Advice LLC, Bluster! designed by McGraw-Hill School Education Group is one of the most popular mobile applications in the field of learning grammar.

It is free and appropriate for school-aged users, but it also has paid add-ons (“Bluster!,” 2019). McGraw-Hill gains profit through advertising its books through this application and promoting add-ons. This review indicates the possibility of following the same model for SC.

One more publishing house that introduced a mobile application known as Mad Libs belongs to Penguin Group. The application is free, but it allows in-app purchases while providing school-aged users with opportunities to train their English grammar with the help of a game (“Mad Libs iOS app,” n.d.). The focus on promoting applications allows for attracting more users who need to spend only a few minutes to download the app, and this approach is also working for SC.

Blufish LLC offered their variant of a grammar textbook while changing a traditional approach to presenting rules and exercises to the framework of a mobile application. The comparably low price of the app allowed for increasing the customer base interested in the product and loyal to the company (“English Grammar by Blufish LLC,” 2019). This model can also be imitated by SC to promote its other products and reach more potential customers.

Goals, Objectives, and Deliverables

  • Goal 1: SC will increase the company’s customer base and profits by developing an innovative mobile application for learning grammar.
    • Objective 1: By the end of the third month of the project development, SC will develop and introduce the 100% completed mobile application for learning grammar.
      • Deliverable 1: The first outcome to achieve is the discussion and development of the project’s objectives, plan, components, learning modules to include, and necessary resources.
      • Deliverable 2: The second task is the design of the mobile app to address requirements and the integration of SC’s products with the app.
      • Deliverable 3: The third task is the development of the mobile app with a focus on the target audience and determining components.
    • Objective 2: By the end of the project development, SC will increase the company’s customer base by 15% and profits from promoting the app by 10%.
      • Deliverable 1: The first task is the revision of the app to address customers’ needs.
      • Deliverable 2: The second outcome is the expansion of the app functions and options.
      • Deliverable 3: The third task is the development of more paid user-oriented add-ons.

Projected Timeline

Description of milestones or deliverables Duration
(hours)
Projected start date Anticipated end date
Discussion of objectives, a plan, components, learning modules, and resources
Milestones:
creation of a plan
allocation of resources (hardware, software)
64 hours
40 hours
1 May 2019
13 May 2019
10 May 2019
17 May 2019
Design of the mobile app
Milestones:
completed design
integration of SC’s products with the app
160 hours
40 hours
20 May 2019
17 June 2019
14 June 2019
21 June 2019
Development of the mobile app
Milestones:
completed development
testing and evaluation
200 hours
40 hours
24 June 2019
29 July 2019
26 July 2019
2 August 2019
Revision of the app 40 hours 5 August 2019 9 August 2019
Expansion of the app functions and options 120 hours 12 August 2019 30 August 2019
Development of paid add-ons 120 hours 2 September 2019 20 September 2019

Resources and Costs

To develop a mobile application, it is necessary to hire experts and apply hardware and software to design and develop the product. For this project, laptops, smartphones, tablets, software, servers, and web cloud services are expected to be used and paid for. The following table provides the list of different required sources with a focus on their costs to determine the budget for the product. Two servers will be purchased additionally for this project with an average price for each of $1,000 (Gildred, 2018). Thus, identified costs were estimated after retrieving the market information and focusing on average costs.

Resource Quantity Cost
Labor 3,296 hours (824 hours per 4 employees) $100,000
Hardware (laptops, smartphones, tablets) 12 (different types) $14,000
Servers 2 $2,000
Web cloud services 2 $3,000
Software 10 (different types) $6,000
Internet 6-8 months $600
Total $125,600

Outcome

The effectiveness of the solution for the company will be measured in terms of its possibility to attract new customers and increase profitability. It is expected that the development of the mobile application for learning grammar will increase the number of SC’s new customers by 15% by the end of the sixth month. Furthermore, overall profits associated with selling the mobile app will increase by 10% within a year.

Objective Measurement Anticipated Result
An increase of 15% in the company’s customer base within 6 months The number of new customers purchasing the app To increase the company’s customer base by 15%
An increase of 10% in the company’s profits within a year Sales in US dollars To increase profits from promoting the app by 10%
An increase in the number of loyal customers The number of customers choosing SC’s products To increase the number of loyal customers by 10% within a year
An increase in customers paying for add-ons Sales of add-ons in US dollars To increase selling add-ons by 12%

Justification and Proposal Highlights

Currently, SC is facing the problem of finding an effective technology-supported solution to make the company more innovative and expand its product portfolio. The proposed solution is based on the idea of developing a mobile application for learning grammar based on and integrated with the company’s other products. The project will cause changes in SC’s product portfolio while attracting more customers because of the high availability of the developed application. The benefits of the solution are in the possibilities to increase the customer base, guarantee higher profits, and improve customers’ loyalty while developing a cost-efficient but innovative application.

The company proposing this solution is an expert in developing different types of mobile apps. While selecting Mobile Solutions Era, it is possible to save resources because the company has a large resource base for conducting the project within the set deadline and at minimum costs. If SC chooses to fund this project, it is possible to observe entering a new market of mobile applications and expect customers’ high interest in this new project popular among school-aged children as the target audience.

References

Bluster! by McGraw-Hill School Education Group. (2019). Web.

. (2019). Web.

Mad Libs iOS app. (n.d.). Web.

Gildred, J. (2018). . Web.

This essay on Seamus Company’s Mobile App-Supported Solution was written and submitted by your fellow student. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly.
Removal Request
If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda.
Request the removal

Need a custom Essay sample written from scratch by
professional specifically for you?

Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar

certified writers online

Cite This paper

Select a referencing style:

Reference

IvyPanda. (2021, June 8). Seamus Company's Mobile App-Supported Solution. Retrieved from https://ivypanda.com/essays/seamus-companys-mobile-app-supported-solution/

Work Cited

"Seamus Company's Mobile App-Supported Solution." IvyPanda, 8 June 2021, ivypanda.com/essays/seamus-companys-mobile-app-supported-solution/.

1. IvyPanda. "Seamus Company's Mobile App-Supported Solution." June 8, 2021. https://ivypanda.com/essays/seamus-companys-mobile-app-supported-solution/.


Bibliography


IvyPanda. "Seamus Company's Mobile App-Supported Solution." June 8, 2021. https://ivypanda.com/essays/seamus-companys-mobile-app-supported-solution/.

References

IvyPanda. 2021. "Seamus Company's Mobile App-Supported Solution." June 8, 2021. https://ivypanda.com/essays/seamus-companys-mobile-app-supported-solution/.

References

IvyPanda. (2021) 'Seamus Company's Mobile App-Supported Solution'. 8 June.

More related papers
Psst... Stuck with your
assignment? 😱
Hellen
Online
Psst... Stuck with your assignment? 😱
Do you need an essay to be done?
What type of assignment 📝 do you need?
How many pages (words) do you need? Let's see if we can help you!