Singapore Airlines Company: SilkAir, Scoot and Tiger Airways Essay

Exclusively available on IvyPanda Available only on IvyPanda

It is a great strategy for the Singapore Airlines company to concentrate on strengthening the brand of the subsidiaries, SilkAir, Scoot and Tiger airways in order to ensure that all the different market segments are covered. The company is also cost-effective which is able to make it have a competitive edge over its competitors (Heracleous & Wirtz, 2010). The company’s strategy of purchasing a stake in Virgin Australia and entering in to a joint strategy with SAS is a great strategy. The company is increasing its penetration into the market and through these companies they will increase their sales. Through the new relationships it has reduced the competition and increased the market share. It is also wise to ensure there is no cannibalization between the related companies where some serve the same market segment and eat into each other market share. When this occurs it does not increase the overall market share of the group. Thirdly, there is a lot of co-operation between the subsidiaries in production that will assist to cut costs and boost sales.

We will write a custom essay on your topic a custom Essay on Singapore Airlines Company: SilkAir, Scoot and Tiger Airways
808 writers online

Social Responsibility Components

There is the danger of the group becoming a strong supplier in the market with its subsidiaries and joint ventures. It may gain monopolistic attributes which the management may use to take advantage of the consumers. Monopolies are price setters. The company however has a social responsible role to ensure that they are efficient to control costs in order to offer fair prices. It will push the company to gain a sustainable competitive advantage by being innovative and inventing technologies and processes that are efficient in cost cutting. Secondly, the business should engage in healthy competition and not use unscrupulous methods to gain market share from its competitors. There is cut-throat competition and high costs of production which can make the managers use desperate measures which may be unethical. This should be avoided and the managers should use the pressure positively to be innovative and creative to increase their sales.

Four Lens Model of Worldview Development

Ethical DilemmaCultureExperienceAcademicScriptural
Business ProfitAnything for a buckMonetary RewardsBottom line drivenDoing what is right, not just what is legal
Off ShoringProcessMicro managedMust show the needEquality of Outcomes
TaxesDisruptiveLimitedBusiness DisciplineAccountability
Affirmative ActionVaries by IndividualDiscriminationMinority FocusCreated in the image of God
Social ResponsibilityImage over substanceRecognitionStewardshipServant

Ethical dilemmas

There are ethical dilemmas that arise from viewing each item through the different lenses. In the area of business profit, businessmen are interested in making money. They are interested in monetary rewards however it is important for the business to do not only what is legal but what is right. Business practices should be ethical (Ferrell, Fraedrich & Ferrell, 2008). In the area of social responsibility, managers are concerned about the public image of the company and not really the contribution they make to the society. They may want to be recognized and applauded whenever they do charitable acts. However, it is good for the business to be great stewards of the resources that they have. They should serve the stakeholders well.

In the area of affirmative action, individuals fight for their rights. The culture in business circles may be to treat people differently. The staff feel discriminated against from getting promotions, higher pay or more responsibilities due to their physical or religious features. However, the right thing to do is to enrich the jobs of all people especially the minorities, in order to empower them.

Certain businessmen may view taxes as disruptive and aim to minimize or limit what they pay through unscrupulous means. However it is a business discipline that should be conducted well. They need to be accountable to the regulatory bodies.

Off-shoring is viewed by business as just a process yet there may be ethical dilemmas where the staffs in other countries do not have good working conditions. Global companies want the offshore offices to be wholly micro-managed and may neglect supervising operations to ensure that ethical practices are being observed. It is important for the parent company to ensure that there is a need for off-shore businesses and that all subsidiaries and that wherever they are, the staffs are treated equally.

References

Ferrell, O., Fraedrich, J., & Ferrell, L. (2008). Business Ethics: Ethical Decision

1 hour!
The minimum time our certified writers need to deliver a 100% original paper

Making and Cases. Boston, MA: Houghton Mifflin Company.

Heracleous, L., & Wirtz, J. (2010). . Web.

Print
Need an custom research paper on Singapore Airlines Company: SilkAir, Scoot and Tiger Airways written from scratch by a professional specifically for you?
808 writers online
Cite This paper
Select a referencing style:

Reference

IvyPanda. (2021, August 4). Singapore Airlines Company: SilkAir, Scoot and Tiger Airways. https://ivypanda.com/essays/singapore-airlines-company-silkair-scoot-and-tiger-airways/

Work Cited

"Singapore Airlines Company: SilkAir, Scoot and Tiger Airways." IvyPanda, 4 Aug. 2021, ivypanda.com/essays/singapore-airlines-company-silkair-scoot-and-tiger-airways/.

References

IvyPanda. (2021) 'Singapore Airlines Company: SilkAir, Scoot and Tiger Airways'. 4 August.

References

IvyPanda. 2021. "Singapore Airlines Company: SilkAir, Scoot and Tiger Airways." August 4, 2021. https://ivypanda.com/essays/singapore-airlines-company-silkair-scoot-and-tiger-airways/.

1. IvyPanda. "Singapore Airlines Company: SilkAir, Scoot and Tiger Airways." August 4, 2021. https://ivypanda.com/essays/singapore-airlines-company-silkair-scoot-and-tiger-airways/.


Bibliography


IvyPanda. "Singapore Airlines Company: SilkAir, Scoot and Tiger Airways." August 4, 2021. https://ivypanda.com/essays/singapore-airlines-company-silkair-scoot-and-tiger-airways/.

Powered by CiteTotal, free referencing generator
If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda. Request the removal
More related papers
Cite
Print
1 / 1