Today, social media is one of the most powerful sources to distribute information, arouse public interest, and deliver a message about the offered services and ideas. At the end of 2020, Nike introduced one of its best social media campaigns to demonstrate the worth of sports and the inevitable impact of the pandemic on the world. Its #YouCan’t Stop Us is powerful in its inclusiveness and perseverance, with more than 11 million watchers during the coronavirus crisis (Alcorn, 2020). In addition to the role of sport in human life, Nike finds it obligatory to support all people around the globe and underline the significance of such topics as social justice, diversity, ethical freedoms, and cooperation.
Many positive and negative attitudes toward this campaign were offered. Although most people define it as exceptional and motivating, others unjustly persecuted it for being ethically hypothetical because human-right abuses emerged in China (Alcorn, 2020). However, Nike continues using social media resources to spread its vision and hopes for a better future where every individual can become stronger. Nothing can stop people if they are together and united with one goal and one dream. Public response to this ad is mostly predictable because everyone needs more motivational sources today to deal with the pandemic and find themselves in sports.
Reference
Alcorn, C. (2020). Nike’s viral ‘you can’t stop us’ ad is winning big on social media.CNN Business. Web.