Selling solar energy is a relevant direction nowadays because it provides the source for sustainable development and ensures the restoration of ecology. Indeed, solar energy use “is not accompanied by the release of harmful gases” (Kabir et al., 2018, p. 898). However, this is a relatively new area of activities, and thus it requires careful planning and consideration. Moreover, the door-to-door sale is another challenging aspect of this activity, which requires the further elaboration of an appropriate algorithm of actions.
The list of actions to complete the required activity goes in the following sequence: planning actions, sales pitch itself, and reflection. Moreover, the sales pitch action further falls into four stages, which are the introduction, questions, presentation, and closing. Hence, three steps are needed to complete the activity, with the sales pitch involving four subsections. The actions, aimed at doing are the four stages of a sales pitch, that is, introduction, questions, presentation, and closing. On the other hand, the actions aimed at improving the activity involve careful planning of a sales pitch, as well as subsequent reflections.
It is necessary to observe that the actions, aimed at improving the activity (planning and reflection), involve constant perfection of the actions, directed at doing. Indeed, all four stages of sales pitch require continuous improvement to achieve persuasiveness. To begin with, it must contain a clear introduction, which helps to build the first impression. Next, it is essential to be ready for possible questions. Eventually, the presentation of the product is a core element of any sales pitch. For instance, providing real-life examples and experiences from other customers can be a beneficial contribution. The closing part of a pitch is equally essential, since it may be decisive for the activity’s outcome.
In conclusion, one should observe that variation significantly affects the door-to-door sale of solar energy. In other words, variation “between actual performance and the standard” is natural (Vijay, 2017, p. 246). This prerequisite stems from the fact that different potential customers require different scenarios of actions. It is always essential to evaluate the prospect from the first moments of conversation. Besides, the prospect may refuse or hesitate due to several barriers, such as “technological, economic, institutional and political, as well as behavioral” (Child et al., 2017, p. 15). Therefore, it is necessary to feel the measure and act accordingly to avoid being too persistent. Thus, variation is an indispensable element of this activity.
References
Child, M., Haukkala, T., & Breyer, C. (2017). The role of solar photovoltaics and energy storage solutions in a 100% renewable energy system for Finland in 2050. Sustainability, 9, 1358, 1-25.
Kabir, E., Kumar, P., Kumar, S., Adelodun, A. A., & Kim, K. H. (2018). Solar energy: Potential and future prospects. Renewable and Sustainable Energy Reviews, 82, 894-900.
Vijay, K. K. (2017). Principles and practices of management. Vikas Publishing House.