One of today’s leading social platforms is SoundCloud, which allows companies to spread information about a brand and create a positive perception in the minds of consumers-users. SoundCloud as a whole is the kind of platform that can give business good results of recognition and popularity without serious investment or even without targeting — it is enough to release new content regularly and interact with the audience. Many of today’s companies are rapidly entering this platform and retaining their brand strength with local tools. Interestingly, SoundCloud is one of the few social media platforms in which the Donald W. Reynolds National Center for Business Journalism brand is represented. The company has a focus on improving the financial literacy and business competencies of young journalists, but it does not have a high profile on SoundCloud.
To date, the company has only 38 subscribers and 31 tracks on SoundCloud, the last of which was released four years ago. As it can see from the analysis, each podcast track lasts about 10-15 minutes on average, and the maximum number of likes is four. Thus, it might seem that the National Reynolds Center has some problems managing its public profile on SoundCloud, missing out on opportunities for marketing growth.
By now, it might appear from the outside that the Reynolds National Center no longer uses the SoundCloud account. This could be a signal to audiences that the company has a problem with digital promotion, which has the potential to diminish the company’s reputation. Especially when comparing Reynolds National Center’s experience with Instagram, this outsider’s feeling could be reinforced. Consequently, the company should look at growth opportunities on third-party platforms and provide regular content or write publicly about why the social network is no longer relevant for company use.