The creation of a special food shop for pregnant women has a number of backgrounds. There are so many women around the whole world, who face different problems with nutrition, choice of products, and even the conditions under which they have to go shopping. A woman who is expecting a child is in need of special support, treatment, and conditions. It is high time to think about the needs of such women and prove that their roles are crucial for society.
Goals and Opportunities
There are many pregnant women who are eager to find a place where they can be understood with their food priorities. They may be strange sometimes, and usually, shop managers do not aim at offering special services to a particular group of people. It is so easy to create a special place for women in a special condition.
A little bit of advertisement to inform people about the possibilities, imagination to make the place creative and comfortable, and financial support for the beginning – this is what really necessary to make the chosen business plan come true. The main goals to be considered are as follows:
- Be available all the time (Shops should be available 24/7 because pregnant women may have special needs at any time).
- Promote healthy food (Pregnant women should have access to fresh and healthy food, so it is necessary to avoid the presence of harmful products like alcohol, tobacco, fast food, etc. Many women suffer from overweight during their pregnancies (Brown and Avery, 378). Attention to some unusual products like a piece of chalk, ice, or ice-cream with a pickle is necessary).
- Create comfortable shopping conditions (Women should know that they can take a rest at such shops any time they want. There should be enough place for sitting and resting, eating (pregnant women are eager to try something as soon as they see it), free water access, free Wi-Fi, and several WCs).
- Offer professional support (Statistics shows that more than 50% of pregnancies are not planned (Mead and Chapman 31). Women do not know how to behave, what to eat, how to make the right choice, etc. Web cameras allow specially trained managers following the order in the building and analyzing the situation when some help is necessary).
Risks and Methods to Overcome Them
As a rule, opening a new shop has one main risk – the inability to attract a number of customers from the very beginning and make people believe in the quality of the offered services. Nowadays, it is possible to use different media services and brochures to spread more information and overcome the risk of being unknown.
It is not an easy task to create a shop and make many people visit it. Pregnancy is a temporary condition, and business plan developers should take this fact into consideration. It is not necessary to find regular customers but focus on the quality of services. The creation of a successful food shop requires:
- Evaluation of pregnancy as a process (managers should know a lot about pregnancy, its features, and effects on people);
- A search of professionals, who know how to work with pregnant women and offer help if necessary;
- Literary analysis to get theoretical background about the future business;
- Management classes to learn how to work with customers;
- Advertisement for the services offered at the food shop.
Works Cited
Brown, Alex and Avery, Andrew. “Healthy Weight Management during Pregnancy: What Advice and Information Is Being Provided.” Journal of Human Nutrition and Dietetics 25.4 (2012): 378-387. Print.
Mead, Antonia and Chapman, Jessica. “There Is no ‘I’ in Pregnancy: Peers Educating Peers about Preconception Health.” The Health Educator 45.1 (2013): 31-34. Print.