Nowadays sport managers have to solve a variety of questions concerning cultural diversity as athletes join different teams where people of different cultural backgrounds have to cooperate. Unfortunately, nowadays there are many opposing nations, i.e. people of different cultural backgrounds detest each other for some reasons. This can be a very serious problem for any team where each team player should trust other players and should be trusted. This problem can be considered in terms of conflict theory, which perfectly fits the situation.
According to the conflict theory, people pertaining to different ethnic groups will compete to gain more resources (better image, larger wages, etc.). On one hand, this can be favourable for the team’s performance as the players will try their best. However, this can also have negative effects as each player will try to reveal his potential rather than focus on the team play. Therefore, the manager should take into account this inevitability of competition and focus on making players focus on the team’s results.
Thus, each team player should have specific role and should have specific tasks. It is important to work out a certain performance assessment system so that it is easy to assess each player’s performance. After each game and each training session, the manager should evaluate each player’s performance and stress that no player could have performed well if the game is lost. The manager should stress that there are no ethnical groups in a team, as there are players loyal to the team.