The article under study is written by Janko Roettgers and published in 2018. It is reported that Spotify, a famous European music streaming service available worldwide, offers a new subscription option for students (Roettgers). Students of US colleges and universities (title IV accreditation) will have access to Showtime’s products and Hulu’s services for less than $5, which makes $29 per month (Roettgers). Users will be able to sign up with Spotify as the company wants to avoid collaborating with Google Play and iTunes.
This information is valuable for potential and existing subscribers who are currently enrolled in US educational establishments of a certain kind. However, this piece of news is also essential for many people involved or interested in the media business. First, it is important to know that such services as Spotify, Showtime, and Hulu merge and collaborate, which contributes to their markets’ growth. This collaboration can be regarded as an example for many businesses operating in the industry.
At the same time, this news is also associated with corporate social responsibility issues. The company provides certain perks for students, which can be regarded as a stimulus for American people to continue studying after their graduation from school. Of course, the subscription cannot make an individual enter a college, but this is another benefit students have as they can access more information, which is a significant competitive advantage. The company introduces new trends in media business attracting particular groups of people. Clearly, various offers exist, and they are crafted for different customers.
To sum up, it is possible to note that the information about new subscription options introduced by Spotify draws many people’s attention. Students and other potential and new customers can sign up for a better value. Media business researchers and practitioners can consider the ways mergers are carried out in the industry, customers are attracted, or a media company’s corporate social responsibility can be manifested.
Work Cited
Roettgers, Janko. “Spotify Adds Free Showtime Subscription to $4.99 Student Tier.”Variety. 2018, Web.