S&S Recycling: A Business Plan Proposal Essay

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The Business Overview: A Short History of S&S Recycling

S&S Recycling is a company that collects recycled material and offers it to the companies that produce their goods from recycled resources. S&S Recycling is going to provide various companies with recycled material for further production. Offering only high-quality material, the company is bound to earn quite a reputation in the course of its service.

About the Service: Efficient Recycling Is What Matters

Focusing on recycling various materials that can be re-used in producing various items, S&S recycling offers the delivery of recycled materials. The company offers such materials as foam, pad, washers, dryers, refrigerators, water heaters, 100% nylon carpet, some metal, and aluminum items. It is essential to add that the items are sorted out into different collection bins, thus, saving the customers’ time and money. Collecting the material for free and providing free bins, S&S Recycling is a perfect service to choose for any company that deals with recycled materials.

Concerning the Market Opportunity: Target Customers

One of the most important tasks of the company is to define its target clientele. In the case of S&S Recycling, the preferred market is carper and furniture companies. On the one hand, when it comes to furniture and carpets production, recycling hardly seems the appropriate practice.

However, when considering the issue a bit closer, one will find out that, to keep the world greener, it is necessary to use recycled material instead of wood, which means that S&S Recycling will be quite helpful in the given sphere. With such a slogan as “Helping the world stay green,” S&S Recycling will doubtlessly succeed in the chosen field.

Competition: Facing the Rivals

S&S Recycling is bound to be a huge success, mainly because the significance of recycling is emphasized so greatly nowadays. However, due to the importance of the issue, several similar companies offer their services to the target audience, which means that S&S is likely to face a lot of competition. According to the results of the recent market exploration, there is a company that offers similar services and is located.5 hours away from S&S Recycling. It must be admitted that the given entrepreneurship does look like a dangerous rival.

However, these are not the local companies that S&S Recycling should beware, but the competition with individuals who also collect metal and scraps. Giving the latter to the junkyard for money, such people pose a serious threat to the S&S Recycling business. To make sure that these people will not hinder the business, the company needs to come up with the means to forestall the given individuals.

Competitive Advantage: The Secret Weapon

As it has been mentioned above, the competition rates are quite high in the given field. However, there are ways for S&S Recycling to prosper. The first advantage of the S&S to consider is the pricing policy. Offering the clients to clean the locations without any charge and providing free bins, S&S Recycling conducts a much more flexible policy than the rest of the companies. Even as the company passes the time test and establishes itself as a perfect service provider, the company policy concerning free bins and garbage collection will remain the same, attracting even more clients.

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IvyPanda. (2020, May 6). S&S Recycling: A Business Plan. https://ivypanda.com/essays/ss-recycling-a-business-plan-proposal/

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"S&S Recycling: A Business Plan." IvyPanda, 6 May 2020, ivypanda.com/essays/ss-recycling-a-business-plan-proposal/.

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IvyPanda. (2020) 'S&S Recycling: A Business Plan'. 6 May.

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IvyPanda. 2020. "S&S Recycling: A Business Plan." May 6, 2020. https://ivypanda.com/essays/ss-recycling-a-business-plan-proposal/.

1. IvyPanda. "S&S Recycling: A Business Plan." May 6, 2020. https://ivypanda.com/essays/ss-recycling-a-business-plan-proposal/.


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IvyPanda. "S&S Recycling: A Business Plan." May 6, 2020. https://ivypanda.com/essays/ss-recycling-a-business-plan-proposal/.

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