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STA Travel Company Marketing Essay


Established in 1971, STA Travel is a Company, which has its headquarters in London. STA Travel is one of the leading travel companies in the world that targets young adults. Currently, the company serves many young adults, who travel to various parts of the world.

The company also offers a wide range of travel products that suit the demands of the youth, who are trendy and dynamic. It is paramount to assert that the company specialises in various preferences advanced by the young adults in contemporary societies. Imperatively, the company is a leader that offers travel services to young adults. Therefore, the essay examines STA Travel Company using its marketing mix in online promotion and advertisement of its services.

Some of the activities that STA Travel Company does online with the concept of marketing mix to attract its market segment include effective use of the 7Ps that the mix provides. In essence, marketing mix provides factors like product, price, place, promotion, people, process, and physical evidence, popularly known as the 7Ps. In employing the concept of marketing mix, STA Travel Company uses the 7Ps in a way that suits the target market segment. The company ensures that its products meet the adventurous needs of the potential clients, who are young and energetic.

To meet these adventurous preferences successfully, the company provides a wide range of packages that comprise tours to various spectacular destinations. The wide variety of packages implies that the youth have several options to make the best possible choice of travel to their preferred destinations. In addition, the company ensures that its website ‘statravel.com.sg’ offers an array of prices that are friendly to young individuals, who equate product value with the cost of the service.

In advertising its products and attracting the market segment, STA Travel Company provides a platform where potential consumers present their preferences conveniently. Placement of the products materialises in the company because it uses a platform that is easily accessible to the potential segment of consumers worldwide. The use of internet helps the youth to access the company and request services of their choice efficiently.

Consequently, promotion is very practical in the company, because it amplifies the amount of purchases made by the clients. Since the company utilises a good promotion strategy, which facilitates persuasive information to the youth, it increases its sales volumes.

By employing individuals, who have high expertise in the field of travel and marketing, the company ensures that its target clients receive the best services and achieve maximum satisfaction out of a service. Moreover, the process that it takes consumers to place their orders and receive the service is minimal in the company as the products are available in its website. Minimised process is a factor that eases the course of service delivery and increases the market share of the company. The physical evidence that accompany the product improves the quality of service and increases the appeal that the company has before its target consumer segment.

STA Travel is company that offers travel services to young adults all over the world. The company uses online platform in advertising its products to its segment of consumers. Effective employment of the 7Ps provided by the concept of marketing mix is one of the activities that the company does online to attract to attract its market segment.

In its website ‘statravel.com.sg’, the company gives comprehensive information about its services in a persuasive and creative manner, and thus, promotes its products. Essentially, the company employs the concept of marketing mix and uses it effectively to attract the target consumers, and increase its sales volumes. The factors that the company uses in marketing mix include product, price, place, promotion, people, process, and physical evidence, usually known as the 7Ps. As a result, the company is one of the leading service providers in the travel industry.

The 4Ps Provided in the Marketing Mix
Figure: The 4Ps Provided in the Marketing Mix
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IvyPanda. (2020, May 4). STA Travel Company Marketing. Retrieved from https://ivypanda.com/essays/sta-travel-company-marketing/

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"STA Travel Company Marketing." IvyPanda, 4 May 2020, ivypanda.com/essays/sta-travel-company-marketing/.

1. IvyPanda. "STA Travel Company Marketing." May 4, 2020. https://ivypanda.com/essays/sta-travel-company-marketing/.


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IvyPanda. "STA Travel Company Marketing." May 4, 2020. https://ivypanda.com/essays/sta-travel-company-marketing/.

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IvyPanda. 2020. "STA Travel Company Marketing." May 4, 2020. https://ivypanda.com/essays/sta-travel-company-marketing/.

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IvyPanda. (2020) 'STA Travel Company Marketing'. 4 May.

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