I prefer to open a beauty salon business near the campus. I consider the startup innovative as I plan to incorporate a range of modern business trends within the venture. First, my location in an institutional set up, which is a creative idea focusing on female students and campus staff as my potential customers. Second, the business aims to increase its market by targeting a percentage of the male students who often seek the services of a beautician as opposed to attending barbershops as new clients. This population provides additional customers for the enterprise. Third, the venture will be launched in an environment where few salons are established to reduce competition. To further introduce an innovative organization, I focus on adopting the Internet and other social media sites, such as YouTube and Facebook accounts. Adopting these technologies is key in identifying prospective customers and connecting with them for better service delivery (Zott & Amit, 2017). Among my unique services to be provided are body massage, beauty therapy, and different kinds of makeup products less offered within the institution. Finally, with an experience in the fashion and design industry, I am capable of identifying creative strategies in managing the dynamic business environment.
To operate an innovative salon business, it is essential to obtain the necessary skills and experience, such as beauty making and fashion designing as crucial entrepreneurial requirements. These capabilities are key in becoming a nail technician and an esthetician. Holding a ten-year full specialist permit and a 4-year cosmetology license further qualifies an individual to legally trade in the fashion industry. Trade ventures also provide an opportunity for career advancement as a manager and in fulfilling the passion of an individual. For instance, fashion and design startup may fulfill a person’s aspiration of being a beautician. A salon business that meets all these requirements will, therefore, enjoy an economic boom throughout the operating years as the industry is less affected by the market recession.
Reference
Zott, C., & Amit, R. (2017). Business model innovation: How to create value in a digital world.NIM Marketing Intelligence Review, 9(1), 18-23. Web.