Starbucks offers its employees plenty of benefits, insurance, and other options that create a positive attitude to work. After all, I consider that if people feel that they are exploited, then customers notice it as well. Therefore, employees happiness is the most significant part of the strategic compensation management of Starbucks because it “embraces diversity in its employees (called partners),” states Brizek (2014, p. 2). Starbucks applies the best practices to manage diversity that lead to the success of the company and teamwork in particular. Therefore, “one can find a melting pot of different ages, genders, religions, among other differences,” claim Morais et al. (2014, p. 43). Does anybody know what employee of Coca-Cola looks like? Yes, no one! People know a distributor, but not an employee. On the contrary, in the coffee house employees are the key tool to increase the attractiveness of the brand. For example, the first baristas “even knew some personal history of the regular customers” (Seaford, Culp, & Brooks, 2012, p. 41). That is the reason why employees of the company differ primarily by their loyalty to the Starbucks and the attitude to each other. Additionally, an employee of Starbucks would never argue with a customer.
Discussed above compensations raise productivity and contribute to the teamwork when every employee feels valued. In my opinion, the most considerable part of the Starbucks strategic compensation is ensured equality between team members, as people feel safe and calm when working conditions and relationships with colleges are friendly. The atmosphere created in the company impact every employee on the psychological level as well. In its turn, being in a positive atmosphere, the employee would make a hospitable atmosphere for customers in which they could have full breakfast and lunch along with a cup of coffee. Moreover, in any of the coffee house visitors can simply relax, work in a pleasant atmosphere (all the places are equipped with Wi-Fi), or talk with business partners in an informal setting.
In conclusion, I believe that if Starbucks continue the appropriate attitude to the employees’ compensation, it will succeed for a long time.
References
Brizek, M. (2014). Coffee wars: The Big Three: Starbucks, McDonald’s and Dunkin’ Donuts. Journal of Case Research in Business and Economics, 5(1), 1-11. Web.
Morais, U., Pena, J., Shacket, K., Sintilus, L., Ruiz, R., Rivera, Y., & Mujtaba, B. (2014). Managing Diverse Employees at Starbucks: Focusing on Ethics and Inclusion.International Journal of Learning & Development, 4(3), 35-50. Web.
Seaford, B., Culp, R., & Brooks, B. (2012). Starbucks: Maintaining a Clear Position. Journal of the International Academy for Case Studies, 18(3), 39-57. Web.