Strategic Brand Management at the Sugar Plum Bakery Analytical Essay

Exclusively available on Available only on IvyPanda® Made by Human No AI

Introduction

Sugar Plum Bakery (SPB) is a bakery retail business established in Camarillo, California and targets regular and loyal customer with a passion for baked products. The company’s commitments are to provide delicious nut-free baked goods using high-quality ingredients at a reasonable cost to the consumer.

The company’s management has also evaluated and taken into consideration consumers allergic to nuts. To deal with this situation, Sugar Plum Bakery plans to provide delectable homemade treats in a safe environment for consumers allergic to nuts. The company’s goals and objectives are to build a strong and counterproductive market position in Camarillo. This can be achieved by positively benefiting its people in business partnership and improved competitive climate in the area.

Allergy

Allergy is an abnormal reaction of one’s body after contamination with allergens by inhalation, ingestion, injection or skin contact. There has been much research on food allergy in general but not much on peanut allergy alone.

Sugar plum bakery has evolutionary grown with the increased in demand of peanut by consumers globally. Scientist and health professions have defined a substance called allergen to be the primary course of allergy which contains proteins in the food we eat. Peanut allergy is common in children that vary from person to person according to ones immune system.

Allergy health professionals have established clinic all over the world to help diagnose allergic patients. In some countries like the US, the Federal Food Allergen and Consumer Protection Act (FALCPA) require that all packaged food must be labeled specifying ingredients contained in the package (Masi, 1995, 78).

A research has shown that food allergies are mostly coursed by the sensitivity of the peanut. Sugar Plum Bakery is determined to eliminate allergy problems to consumers at all cost. The cost of our company’s product will be affordable to all consumers with an equalized profit for the company’s management and development. Environmental management in Camarillo is in the interest of Sugar Plum Bakery.

Furthermore, the health of Camarillo residents is our main concern in partnership with the local business men. Our products will be freely distributed to local businesses at a minimum cost. Our business is strategically located and readily accessible from all corners of Camarillo with enough space for expansion (Joshi, 2005, 39).

Competition

Competitors are business rivals or one who is competing against the other. Sugar Plum Bakery business has been on the increase due to demand in its products i.e. peanut. This has lead to competition between businesses entrepreneurs involved in Sugar Plum Bakery.

However, the company has survived the competition and has been able to keep cat bay rigorous competitors. Sugar Plum Bakery is a competitive business in today’s market especially due to high consumption and demand of its product globally. The quality of a company’s product improves its demand by the consumers (Joshi, 2005, 34).

A companies’ share do not necessary mean how a company is performing relative to its competitors. Any change in business field like in sales affects market and economic situation. Market share can be defined by the hike in demands and high sale of products leading to competitive profits in comparison with other competitors.

Established customer distribution increases share distribution. Product matchup is the comparison of product from other companies for competition. Our company’s product will be of high quality to favor all consumers.

Macro Environment

A condition that exists in an economy that affects the company planning and performance, and is beyond its control. Business is sources of income that improves economic growth of any given country, city or society. Market is a place where buyers and seller make transaction directly or indirectly.

Marketing has evolved over the year where transaction of good to good in old age to today’s computer technology. History has defined exchange of good and product since the creation of the world which intern due to human intelligence has been made easer whereby you can buy product from wherever you maybe just by a click of the button (Lenskold, 2003, 78).

Companies all around the world have joined hands to improving the living standard of people. Sugar Plum Bakery products demand has extensively increased due to consumers. Products demand and retail supply, increase in import and marketing efforts. Supermarket retailer continues to strive for lower labor and capital cost.

Sugar Plum Bakery has large players who have continuously dominated the market but still small retail firms remain active. Small retail exists in the business trying their level best to compete with large volume firms (Keller, 2002, 67).

Conclusion

Sugar Plum Bakery (SPB) main target is the local people of Camarillo, the establishment of the company will create employment and improve the infrastructure, therefore leading to an improved economy in the area as noted by Clancy (2000,23).The company, further, has great potential for growth considering it is exploring many other avenues and coping with competition favorably.

Reference List

Clancy, Kevin. 2000. Counter Intuitive Marketing. London: Free Press.

Joshi, Rakesh Mohan. 2005. International Marketing. New Delhi and New York: Oxford University Press.

Keller, Kevin Lane. 2002. Strategic Brand Management. London: Prentice Hall.

Lenskold, James. 2003. The Path to Campaign, Customer and Corporate Profitability. New York: McGraw-Hill Professional.

Masi, Rachel. 1995. Organizational Culture, Distribution And Amount of Control, And Perceptions of Quality. New York: Prentice Hall.

More related papers Related Essay Examples
Cite This paper
You're welcome to use this sample in your assignment. Be sure to cite it correctly

Reference

IvyPanda. (2018, May 23). Strategic Brand Management at the Sugar Plum Bakery. https://ivypanda.com/essays/sugar-plum-bakery/

Work Cited

"Strategic Brand Management at the Sugar Plum Bakery." IvyPanda, 23 May 2018, ivypanda.com/essays/sugar-plum-bakery/.

References

IvyPanda. (2018) 'Strategic Brand Management at the Sugar Plum Bakery'. 23 May.

References

IvyPanda. 2018. "Strategic Brand Management at the Sugar Plum Bakery." May 23, 2018. https://ivypanda.com/essays/sugar-plum-bakery/.

1. IvyPanda. "Strategic Brand Management at the Sugar Plum Bakery." May 23, 2018. https://ivypanda.com/essays/sugar-plum-bakery/.


Bibliography


IvyPanda. "Strategic Brand Management at the Sugar Plum Bakery." May 23, 2018. https://ivypanda.com/essays/sugar-plum-bakery/.

If, for any reason, you believe that this content should not be published on our website, please request its removal.
Updated:
This academic paper example has been carefully picked, checked and refined by our editorial team.
No AI was involved: only quilified experts contributed.
You are free to use it for the following purposes:
  • To find inspiration for your paper and overcome writer’s block
  • As a source of information (ensure proper referencing)
  • As a template for you assignment
Privacy Settings

IvyPanda uses cookies and similar technologies to enhance your experience, enabling functionalities such as:

  • Basic site functions
  • Ensuring secure, safe transactions
  • Secure account login
  • Remembering account, browser, and regional preferences
  • Remembering privacy and security settings
  • Analyzing site traffic and usage
  • Personalized search, content, and recommendations
  • Displaying relevant, targeted ads on and off IvyPanda

Please refer to IvyPanda's Cookies Policy and Privacy Policy for detailed information.

Required Cookies & Technologies
Always active

Certain technologies we use are essential for critical functions such as security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and ensuring the site operates correctly for browsing and transactions.

Site Customization

Cookies and similar technologies are used to enhance your experience by:

  • Remembering general and regional preferences
  • Personalizing content, search, recommendations, and offers

Some functions, such as personalized recommendations, account preferences, or localization, may not work correctly without these technologies. For more details, please refer to IvyPanda's Cookies Policy.

Personalized Advertising

To enable personalized advertising (such as interest-based ads), we may share your data with our marketing and advertising partners using cookies and other technologies. These partners may have their own information collected about you. Turning off the personalized advertising setting won't stop you from seeing IvyPanda ads, but it may make the ads you see less relevant or more repetitive.

Personalized advertising may be considered a "sale" or "sharing" of the information under California and other state privacy laws, and you may have the right to opt out. Turning off personalized advertising allows you to exercise your right to opt out. Learn more in IvyPanda's Cookies Policy and Privacy Policy.

1 / 1