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The organization of any theme park is a complex issue that demands numerous resources and unusual approaches to attract customers and guarantee the preservation of a stable level of interest. As for Super Nintendo World, it could also be considered a hard challenge that incorporates several innovations to be able to remain competitive and attract visitors. There are different types of innovations that are used there.
However, these are hardly radical ones. The fact is that radical innovation presupposes the creation of a completely new dominant design and new concept that will be later explored to develop a project and guarantee the appearance of new radical changes. Moreover, radical design presupposes that it will alter the public opinion towards the organization of certain events, ventures, etc. Super Nintendo World will become highly competitive and innovative; however, the idea is not new as many theme parks are starting from Disneyland in the USA and ending with the Harry Potter theme park in London (Universal Studios Japan introduces Super Nintendo World 2017).
For this reason, we could not admit radical innovations when speaking about Super Nintendo World. This could be determined as incremental innovation as Nintendo has great expertise in the creation of virtual reality and games (Smith 2009). The company will be able to create a popular theme park using the motifs of popular games. Furthermore, architectural innovation could also be observed here (Smith 2009). The company preserves traditional patterns used for theme parks, but it introduces technological advances to alter the way they are designed to work together. In such a way some unusual attractions, elements, etc. will be presented in the Super Nintendo World. It will help the company to attract new customers.
Role fans in innovation
One should perfectly realize the fact that running a new business or creation of a new business venture is a complex process that should be precondition by the investigation of the market and deep analysis of the most popular tendencies. The fact is that only the consideration of current needs along with the demands of the target audience will help to attain success. For this reason, Super Nintendo World should also incorporate some innovative ideas to guarantee success and be ready to attract new customers. Fans are the most obvious source for innovative ideas that look forward to the creation of the given park and will visit it during the first days.
For this reason, it is crucial not to disappoint them as this category comprise the target audience. In such a way, they should be provided with an opportunity to describe their ideas. The website could help to do it. It will become an endless source of innovative ideas. Fans have their vision of a new theme park. Because of their outstanding knowledge of the issue and great devotion their ideas will have a great positive impact on the theme park and contribute to its blistering rise.
Another source of innovative ideas could be found in the leading designers who have outstanding approaches that should be realized to alter the image of all theme parks and contribute to their unique innovative character (The 7 sources of innovative opportunity n.d.). These two sources could guarantee a constant torrent of new ideas that will help Super Nintendo World evolve and become one of the most popular theme parks in the world.
New Innovative Decisions and Approaches
The opening of Super Nintendo World is a great event that will attract numerous visitors. For this reason, the company could expect high revenues. However, the situation remains complex, and the sphere of entertainment is characterized by extreme rivalry. In this regard, some new innovative decisions and approaches should be introduced to guarantee the success of the venture (What is the role of innovation at different stages of development? n.d.).
There are several suggestions. First, the product performance model should be boosted. It will help to create a unique environment characterized by the outstanding quality of suggested services as well as some unusual products that could be found only within this very theme park. For instance, goods representing the Super Nintendo franchise should be suggested to all visitors. Additionally, the majority of attractions should also have a specific character that will reflect their orientation and attract new customers. Second, service innovations should also be explored. It is extremely important to provide visitors with unique products and offerings that could be found only in Super Nintendo World (Smith 2009).
Smith, D 2009, Exploring innovation, New York, NY, McGraw-Hill.
The 7 sources of innovative opportunity n.d.. Web.
Universal Studios Japan introduces Super Nintendo World 2017. Web.
What is the role of innovation at different stages of development? n.d. Web.