SWOT Analysis
To begin with, it is necessary to emphasize that Sync technologies are becoming increasingly popular in the contemporary IT market and the market of cell phones. The fact is that, these technologies are aimed at simplifying the lives of average users of mobile technologies by taking away any necessity to update the software, some organizational data, or the information of the everyday necessity (Weather forecast, currency exchange rates, red dates etc.). Consequently, the more options are offered b the Sync technology, the more preference is given to it.
Strength
First, it should be stated that the technologies, based on Sync principle are highly demanded nowadays, consequently, the company has perfect chances of conquering a part of the cell phone market. Moreover, the stable technology, properly tested and adjusted software should be the real trump in the hands of the team, which is engaged in the elaboration process of the software. Additional options, which are added to the product, such as the back up of calendar data and creation of the data plan instead of a user may attract additional percent of the customers and conquer the trust on the market, as well as gaining respect among competitors.
Weakness
Originally, the high demand of the Sync technologies have caused the quick development of the IT offices, which are engaged in elaboration and improvement of these technologies. Consequently, it would be rather difficult to surprise the potential customer and make him choose exactly this product. Moreover, the size and popularity of the At&T company can not be regarded as the beneficial factor, as the company is the novice on the cell-phone software market, consequently, the perfect marketing campaign should be adjusted for performing the breakthrough.
On the other hand, poorly adjusted marketing strategy (including HR management, economic performance, promotion and advertising) may become serious obstacle for the further company development. The fact is that, the weaknesses are even more numerous than the opportunities and strengths, as they may appear by themselves, while strengths and weaknesses should be worked for.
Opportunity
The high competence on the regarded market may be regarded either as a barrier for further development, or as the assistance and opportunity of becoming a leader. Originally, high competence levels may be used as a tool of overcoming other competitors. It is just necessary to wait while other companies experience failure and enter the market with one’s own product. Nevertheless, for overcoming competency, and waiting for the failure of the other market participators, it is necessary to take into consideration that new participators may appear, and the production level of At&T Company should remain at a height.
Another opportunity is the comparatively low price for the services of the software and regular update. $4.99 a month is a real benefit in comparison with the other Sync software. Consequently, the company may rely on the low price while conquering the market.
Threat
As for the matters of threats, there is strong necessity to emphasize that competence is the key factor and the main threat point for any company. Originally, the development of innovative technologies, as well as improvement of the technical characteristics of the cell phones makes all the current elaborations outdated, consequently, any delay in the software development process may become the reason for failure.