The Rise of Digital Marketing in Modern Business
Presently, digital marketing is a tool widely used in modern business and everyday life. This marketing has a couple of differences from traditional marketing. Primarily, digital marketing uses social media to promote services and goods. Both types of marketing are used, especially in modern companies, but the digital one has become much more critical, as it uses prevalent technologies to achieve results.
Comparing Digital and Traditional Marketing Approaches
Many modern companies widely implement digital and traditional marketing to reach a wider audience and improve branding. Digital marketing is explained as the promotion of different offers, services, or products with the help of modern technologies. For instance, using social media or websites (Allen, 2017). Traditional marketing uses print ads and television advertisements. Chaffey (2017) stated that a digital marketing strategy is crucial as it uses digital channels, which are prevalent now. On the contrary, Sable (2012) argued that digital has become integral to marketing.
Integrating Digital Tools with Traditional Strategies
Nevertheless, traditional methods are still used to improve the positive outcomes. Moreover, companies must implement digital technology in their marketing strategies (AMA, 2017). For example, companies use QR codes to give customers access to websites or social pages (Scott, 2015).
In addition, companies may use printed advertisements that include hashtags to engage the customer to follow the company’s social media sites. Moreover, companies may use traditional marketing to promote digital content, such as advertisements on TV, to share videos. This is an example of a campaign that utilizes both types of marketing. Therefore, digital and traditional marketing are beneficial for companies’ branding strategies.
The Benefits of Combining Both Methods for Branding Success
Traditional and digital marketing can be mixed and implemented to popularize products and services. As a result, both types of marketing can help get effective outcomes. Digital channels are essential, but traditional methods remain relevant and can be used with digital tools. That is why companies should seek ways to implement marketing techniques to reach more customers, promote their brands, and achieve commercial success.
References
Allen, R. (2017). ‘What is Digital Marketing? A visual summary.’. Web.
AMA (2017). ‘Seven Experts on Marketing Problem Three: Digital Transformation of the Modern Corporation.’. Web.
Chaffey, D. (2017). ‘10 Reasons You Need a Digital Marketing Strategy in 2017’. Web.
Sable, D. (2012). ‘A “Post Digital” World, Really?’. Web.
Scott, S., (2015). ‘How to Integrate Traditional & Digital Marketing’. Web.