The fast-paced development observed in the present-day market compels organizations to introduce innovative products and solutions regularly in order to keep traction in the global market. In his recent review of the Samsung Galaxy S22 Ultra, Amadeo specifies that the device features several innovative solutions to minor issues, yet the general impression of the phone is that it represents continuity in its form and function with the previous Samsung Galaxy smartphones (Amadeo). Criticizing the new product for several issues, such as the continuous problems with the pen, Amadeo still concludes that the specified product is an improvement compared to the previous version.
The review offered by Amadeo has several implications not only for the world of technology but also for business. Namely, the fact that Samsung continues to address the feedback supplied by its customers indicates that the company is willing to respond to the demands of its target audience and focus on building a loyal customer base (Amadeo). Moreover, focusing on refining the product instead of foraying into the hasty development of innovative solutions and diversification of products indicates that Samsung has found a lucrative niche that it is likely to develop in the future.
Approaching the article from a personal perspective, I will have to say that I agree with the author concerning his overview of Samsung’s new product. Although the described step could be seen as a weak move from Samsung, given the intensity of the rivalry in the market, it still indicates that the company is confident in its ability to hold its place in the global market. Therefore, even though the design and functions of the smartphone could use further improvements, it is an important step toward conquering the global market.
Work Cited
Amadeo, Ron. “Samsung Galaxy S22 Ultra Review: The Slab Phone Retirement Plan.” Ars Technica, 2022, Web.