The presentation begins with an introductory statement, stating the date of entry into the market. It should be noted that the Galaxy Tab is based on the successes of the Galaxy S. whereas Apple’s iPad was the first of such gadgets into the market; Samsung already had Galaxy S in the works, thus the Galaxy Tab is a modification based on Samsung’s attempt to gap the link between a Smartphone and a laptop.
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The Galaxy Tab uses the latest version of Android operating system, v2.2 “Froyo”, which can be updated with later versions of Android once they become available. T-Mobile also implements the Android OS; hence it can supplement the Galaxy Tab. (Heding, 78)
By applying the Android OS, Galaxy Tab users can experience the same benefits enjoyed by Android phone users, which can be said to be advantages of Android over Apple’s OS. The current version of iPhone’s OS (iOS 3.2) offers limited multitasking, while Android runs multiple applications simultaneously.
An example could be used in this instance; iPhone, which uses the same OS as the iPad, runs only native apps like mail, music and phone in the background while Android customers receive notifications, GPS data, or listen to music without necessarily having to keep the applications open. The Android platform is open sourced, meaning there is higher potential for growth in the applications market as compared to Apple’s App Store.
The Samsung Galaxy Tab could be considered to be the link between the Smartphone and a laptop. Though the iPad and the Galaxy Tab possess the same speed (1 GHz), the Samsung Tab has double the RAM offers more performance capabilities. Therefore, the Galaxy Tab is better equipped for high-end applications, intense gaming and multimedia work.
The diagram demonstrates the Galaxy Tab’s size in comparison with the average human hand. Its slick design and relatively small size makes it easier to carry around. The Galaxy Tab can fit into a jeans or coat pocket, hence it’s not necessary to buy a new bag for carrying it around.
The Galaxy Tab has several observable distinct characteristics that make it quite a unique product. It has a 7 inch TFT LCD touch screen, a resultant of its convenient size, complete GSM phone calling and the latest version of the Android OS.
The Galaxy Tab supports Wi-Fi networks, as well as the tri-band 3G support, meaning that users can switch between up to three different frequencies to increase roaming capabilities, enhanced multimedia support and use of speech and data simultaneously.
Another key feature is the two cameras, one in the front and the other in the rear. The 3.2 MP (megapixel) autofocus rear camera is equipped with smile detection and geo-tagging. Other features include office document editor, DviX and XviD support for complete HD video playback and stereo speakers among others, for the ultimate in customer experience.
The market is mainly dominated by Apple’s iPad, as a result of early entry into the market. Other competitors are anticipated, for example Dell’s streak. Although the iPad has captured most of the early adopters, there is still potential in the market. New customers could include those still evaluating the possibility of buying a tablet device, and dissatisfied customers from competitors.
The success of Samsung’s Galaxy S in the Smartphone division is likely to pave way for the Galaxy Tab. The Tab’s full phone capabilities and distinct enhancements put the Galaxy Tab on a whole different level than competitors, even early entrants. (Drucker, 124).
Many people are likely to ask why one should buy the Samsung Galaxy Tab. The table helps illustrate what sets the Tab apart from competitors such as Apple’s iPad. The Tab has a smaller screen than the iPad. While some critics may argue that this is advantageous to the iPad, its important to note that the smaller screen offers more pixel resolution hence efficient in viewing content.
The Android 2.2 Froyo OS is much more powerful than Apple’s 3.2 iOS, thus enabling for proper multitasking unlike the iPad. The Galaxy Tab has double the RAM as the iPad, and has Adobe Flash support (the later doesn’t). (Brown 56)
A lot of sites over the internet utilize Adobe Flash Player, which enables efficient streaming with those websites. The Galaxy Tab has two cameras, the iPad has none. Since the android platform is open sourced; users can get more applications from other providers.
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iPad users can only get applications from Apple’s App Store. The Tab is much smaller than the iPad, weighs less hence users will likely take longer to get tired from holding the device, as compared with iPod users. (Case, 189)
Getting T-Mobile as a carrier would be beneficial to both companies in terms of both revenues and brand value. T-mobile is the forth largest wireless provider in the US, thus Samsung can greatly benefit from the extensive client base. T-Mobile ranks highest in customer satisfaction data, according to J.D. Power and Associates, a marketing research firm.
Therefore, Samsung can also view this partnership as a way of complementing each other’s high quality standards. Demand for the Samsung Galaxy Tab is expected to pick, provided the advantages over similar devices and its cheaper price.
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Drucker Francis. Innovation and Entrepreneurship. New York: Harper Business, 2006. Print
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