Currently, it is extremely challenging to engage Internet users, as they constantly get distracted. Additionally, it is essential in order to keep websites viewed. Therefore, front-end developers need to work diligently to make webpages as attractive as possible. The Cronkite News homepage appears to be averagely engaging at first sight, though there are some areas for improvement. For example, if I were a front-end developer at Cronkite News, I would definitely change the design of the menu line. The font and background color seem to look boring and lifeless. Besides, when users click on pictures which provide access to different articles, there is no result. Undoubtedly, adding some effect would noticeably improve the situation. Generally, the Cronkite News homepage looks relatively simple and slightly outdated with minimal interesting design options. On the one hand, it may appeal to some viewers, though, on the other hand, it is vital to catch their attention by carefully adding various engaging visual effects.
Furthermore, the recommendations mentioned above would definitely make a positive impact on Cronkite News’ performance. For instance, such audience metrics as average session duration and bounce rate would change. According to Manjoo (2013), “few people are making it to the end, and a surprisingly large number aren’t giving articles any chance at all” (para. 14). Therefore, it is essential to catch their attention within those several seconds, which are the most important. It can be achieved by making the Cronkite News homepage more fresh and engaging, adding creative effects, and transforming its upper part, including the menu line. These changes are likely to reduce the bounce rate and increase the average session duration.
Reference
Manjoo, F. (2013). You won’t finish this article. Why do people online don’t read to the end. SLATE. Web.