“The Culture Industry” by Adorno & Horkheimer Essay

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Introduction

An ontological argument is a method of proof by which an object is deduced from the sphere of thoughts about it. The main task of science and knowledge is to establish human power by understanding the patterns and structure of the world. The axiological paradigm determines the direction of research, setting general criteria for understanding the values ​​of culture. It is assumed that each culture has its own unique core, reflecting its place in the flow of history.

Similarities

Ontology involves concrete thinking about the form of being based on evidence. The essay on enlightenment as a mass deception also concretizes the general idea of ​​mass culture to concrete examples of the lack of spirituality and the stamping of the modern cultural process. The basis of the modern cultural space is an iron system that benefits the minority at the expense of the majority. The axiological parody is traced in the text: culture, creativity, science and technological progress are subject to transformation in order to survive in new conditions. This transformation is negative, as it implies a reliance on economic benefits. Such conclusions are confirmed by the theory of propaganda based on the teachings of Freud. If propaganda discards the human touch of rationalization, it is easy to manipulate both consumption and the course of scientific discoveries.

Differences

The axiological paradigm affirms the inherent value of each culture in the flow of history. The essay refutes the trend towards the preservation of originality, emphasizing the desire for mass character, regardless of power, regime and nation. Technical means directions of research are forced to uniformity for the sake of profit. The ontological concept, which implies the establishment of the laws of being, is faced with the phenomenon of blind imitation of the minds of people to the principles of an industrial society. The intellect and the desire for knowledge are in a very deplorable state.

Conclusion

The essay defines the movement of progress and mass culture towards uniformity and subordination to the economic benefits of elites. The approach to proving the existence coincides with the ontological paradigm. However, the mass character does not strive for knowledge in its pure form. Axiology defines the movement of cultures and progress as an individual process. All technical aspirations, discoveries and innovations are subject to the phenomenon of mass character since such a flow is easier to manage.

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IvyPanda. (2023, November 25). "The Culture Industry" by Adorno & Horkheimer. https://ivypanda.com/essays/the-culture-industry-by-adorno-horkheimer/

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""The Culture Industry" by Adorno & Horkheimer." IvyPanda, 25 Nov. 2023, ivypanda.com/essays/the-culture-industry-by-adorno-horkheimer/.

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IvyPanda. (2023) '"The Culture Industry" by Adorno & Horkheimer'. 25 November.

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IvyPanda. 2023. ""The Culture Industry" by Adorno & Horkheimer." November 25, 2023. https://ivypanda.com/essays/the-culture-industry-by-adorno-horkheimer/.

1. IvyPanda. ""The Culture Industry" by Adorno & Horkheimer." November 25, 2023. https://ivypanda.com/essays/the-culture-industry-by-adorno-horkheimer/.


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IvyPanda. ""The Culture Industry" by Adorno & Horkheimer." November 25, 2023. https://ivypanda.com/essays/the-culture-industry-by-adorno-horkheimer/.

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