To make an argument regarding a piece of communication, a rhetorical analysis considers all aspects of the rhetorical setting in which the communication was created and delivered, including the audience, purpose, medium, and context. In addition to describing and analyzing the text, a good rhetorical analysis will also provide an assessment, which will serve as the basis for your argument (FSF, 2022). Students with an interest in fashion design may apply for scholarships via the website. Young individuals searching for financial aid to pursue a career in the fashion and design industries make up the site’s core demographic. This article thus offers a rhetorical analysis of the website, dissecting its employment of pathos, ethos, and logos.
For Pathos, the website uses graphic descriptions of people with various fashions. Thus, this makes anyone visiting the website feel and experience the fashion industry for what it is and the dynamic elements that make it up. The website is designed to attract young people who are mostly into fashion. There are also shared personal stories of alumni and other people who have benefitted from using the website before that, making one visit the website to feel a connection on the importance of the website. The ethos of the website largely relies on its credibility. The fashion presented on the website appeals to sense and comes along as dignified.
The website includes an equity initiative geared towards inclusion in the fashion industry. It continues to provide its alumni with professional guidance and networking events (FSF, 2022). In terms of logos, the website is carefully structured to appeal to the audience. It uses information that can be fact-checked and uses several examples of students who benefitted from its program before. It also requires inductive reasoning to assess that the pictures used are essential for fashion. The students who have benefited from the scholarship program set the tone visually, while the fashions they wear express the prevailing atmosphere. What I like most about the website is how it uses fashion from across the board to present the idea of the fashion a scholarship fund. What I would change is adding more text to accompany the images. The site is easy to navigate, and I would fill out an online application if I applied for a scholarship.
Reference
FSF. (2022). FSF Case Study Scholarship. Fashion Scholarship Fund. Web.