The Grand Targhee Ski Resort is located on the western side of the Grand Tetons. Unlike other resorts, the Grand Targhee Resort is located on a small piece of land. This has forced the resort to come up with ways through which they can keep up with competition from other resorts. This has forced them to be innovative.
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The Grand Targhee Resort has revamped a horse riding program, that used to offer guests horse riding lessons, after realizing that most guests did not like taking horse riding lessons. This has pushed the revenue from the horse riding program from $24,000 to around $84,000 today without incurring any extra expenses.
The Grand Targhee Resort has been forced to change some of its skiing programs. The resort realized that most skiing schools and clubs judged the success of their students according to the instructor’s parameters. The resort now offers skiing lessons that are fun. This winning formula has helped them maintain most of their guests. The company has also customized their skiing lessons to meet the needs of their guests because some of the guests who visit the resort are experienced skiers and cannot take the same lessons with beginners.
In order to maintain its market share, the resort has been forced to change its pay structures. Under their new pay structure, their instructors are paid more for returning customers. The company has also invested a lot of money and time to get the right instructors. The company offers discounts on their ski lessons to high school students. The Grand Targhee Ski Resort believes that customer satisfaction leads to repeat business and this has helped the resort maintain a competitive advantage over other resorts.