Updated:

The Music Band’s Parmalee Promotion Term Paper

Exclusively available on Available only on IvyPanda® Made by Human No AI

Admittedly, it is crucial to choose the most appropriate visual and verbal message to attract the target audience. The flyers used as well as Facebook posts have to include the most evocative messages which can be created with the help of images, colors, layout, and so on.

The band performs country music with some elements of rock. Therefore, it is possible to make focus on such elements as country music, rock, exclusiveness, openness, and closeness. At that, it is crucial to make sure that performers, as well as their albums, will be present at the ads and recognized by the audience.

Thus, it is possible to use a cover page of Parmalee’s album Feels Like Carolina (2014). The image is informative and evocative (see Figure 1). In the first place, it contains a photo of the performers. Thus, viewers can see their idols and get ‘acquainted’ with them. Notably, the performers are wearing jeans and some shirts which are common for casual style. In fact, this is the clothes Americans wear.

Feels like Carolina
Figure 1. Feels Like Carolina

The tattoos and jewelry hint that performers like rock style and their music has elements of this kind of music. Colors used to create a calm atmosphere as green, blue, and grey are utilized. Admittedly, these are colors of a calm and relaxed mood. Thus, a feeling of home or a place where one wants to stay is created. Country music is associated with such emotions.

Furthermore, the background of the image is the landscape, which is typical of Carolina as well as other American states. As has been mentioned above, the verbal message is also essential.

There are three simple words at the top of the page, “Feels like Carolina” (Feels like Carolina, 2014). The words are linked to the messages created by the images and layout. It is clear that these guys are making music which is close and understandable to every American’s heart.

The other photo used also creates a calming atmosphere but it adds another meaning as well. The performers are depicted sitting at the table (Parmalee: Home, 2014). It looks like the performers are sitting at someone’s home (see figure 2). Colors are also calm as blue and grey tinges are employed.

VIP ALL ACCESS.
Figure 2. VIP ALL ACCESS.

At the same time, this can be such a setting as a bar or a club. The verbal message enhances the idea of exclusiveness and inclusiveness at the same time. It is clear that people depicted are members of an elite group but they are very friendly and even inviting. Thus, the image also exploits the emotional element. The performers are smiling and look very friendly. This appeals to the audience and people want to join such a friendly elite group.

To sum up, it is possible to state that the choice of photos is effective as they help to communicate major messages to the target audience. The image creates an atmosphere of an inviting and relaxed place where people want to stay. It is clear that the band performs country with elements of rock which is close and understandable for Americans.

Reference List

Feels like Carolina [Image]. (2014). Web.

[Image]. (2014).

More related papers Related Essay Examples
Cite This paper
You're welcome to use this sample in your assignment. Be sure to cite it correctly

Reference

IvyPanda. (2020, March 17). The Music Band's Parmalee Promotion. https://ivypanda.com/essays/the-music-bands-parmalee-promotion/

Work Cited

"The Music Band's Parmalee Promotion." IvyPanda, 17 Mar. 2020, ivypanda.com/essays/the-music-bands-parmalee-promotion/.

References

IvyPanda. (2020) 'The Music Band's Parmalee Promotion'. 17 March.

References

IvyPanda. 2020. "The Music Band's Parmalee Promotion." March 17, 2020. https://ivypanda.com/essays/the-music-bands-parmalee-promotion/.

1. IvyPanda. "The Music Band's Parmalee Promotion." March 17, 2020. https://ivypanda.com/essays/the-music-bands-parmalee-promotion/.


Bibliography


IvyPanda. "The Music Band's Parmalee Promotion." March 17, 2020. https://ivypanda.com/essays/the-music-bands-parmalee-promotion/.

If, for any reason, you believe that this content should not be published on our website, please request its removal.
Updated:
This academic paper example has been carefully picked, checked and refined by our editorial team.
No AI was involved: only quilified experts contributed.
You are free to use it for the following purposes:
  • To find inspiration for your paper and overcome writer’s block
  • As a source of information (ensure proper referencing)
  • As a template for you assignment
Privacy Settings

IvyPanda uses cookies and similar technologies to enhance your experience, enabling functionalities such as:

  • Basic site functions
  • Ensuring secure, safe transactions
  • Secure account login
  • Remembering account, browser, and regional preferences
  • Remembering privacy and security settings
  • Analyzing site traffic and usage
  • Personalized search, content, and recommendations
  • Displaying relevant, targeted ads on and off IvyPanda

Please refer to IvyPanda's Cookies Policy and Privacy Policy for detailed information.

Required Cookies & Technologies
Always active

Certain technologies we use are essential for critical functions such as security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and ensuring the site operates correctly for browsing and transactions.

Site Customization

Cookies and similar technologies are used to enhance your experience by:

  • Remembering general and regional preferences
  • Personalizing content, search, recommendations, and offers

Some functions, such as personalized recommendations, account preferences, or localization, may not work correctly without these technologies. For more details, please refer to IvyPanda's Cookies Policy.

Personalized Advertising

To enable personalized advertising (such as interest-based ads), we may share your data with our marketing and advertising partners using cookies and other technologies. These partners may have their own information collected about you. Turning off the personalized advertising setting won't stop you from seeing IvyPanda ads, but it may make the ads you see less relevant or more repetitive.

Personalized advertising may be considered a "sale" or "sharing" of the information under California and other state privacy laws, and you may have the right to opt out. Turning off personalized advertising allows you to exercise your right to opt out. Learn more in IvyPanda's Cookies Policy and Privacy Policy.

1 / 1