Admittedly, it is crucial to choose the most appropriate visual and verbal message to attract the target audience. The flyers used as well as Facebook posts have to include the most evocative messages which can be created with the help of images, colors, layout and so on.
The band performs country music with some elements of rock. Therefore, it is possible to make focus on such elements as country music, rock, exclusiveness, openness, and closeness. At that, it is crucial to make sure that performers, as well as their albums, will be present at the ads and recognized by the audience.
Thus, it is possible to use a cover page of Parmalee’s album Feels like Carolina (2014). The image is informative and evocative (see figure 1). In the first place, it contains a photo of the performers. Thus, viewers can see their idols and get ‘acquainted’ with them. Notably, the performers are wearing jeans and some shirts which are common for casual style. In fact, this is the clothes Americans wear.
The tattoos and jewelry hints that performers like rock style and their music has elements of this kind of music. Colors used to create a calm atmosphere as green, blue and grey are utilized. Admittedly, these are colors of a calm and relaxed mood. Thus, a feeling of home or a place where one wants to stay is created. Country music is associated with such emotions.
Furthermore, the background of the image is the landscape, which is typical of Carolina as well as other American states. As has been mentioned above, the verbal message is also essential.
There are three simple words at the top of the page, “Feels like Carolina” (Feels like Carolina, 2014). The words are linked to the messages created by the images and layout. It is clear that these guys are making music which is close and understandable to every American’s heart.
The other photo used also creates a calming atmosphere but it adds another meaning as well. The performers are depicted sitting at the table (Parmalee: Home, 2014). It looks like the performers are sitting at someone’s home (see figure 2). Colors are also calm as blue and grey tinges are employed.
At the same time, this can be such a setting as a bar or a club. The verbal message enhances the idea of exclusiveness and inclusiveness at the same time. It is clear that people depicted are members of an elite group but they are very friendly and even inviting. Thus, the image also exploits the emotional element. The performers are smiling and look very friendly. This appeals to the audience and people want to join such a friendly elite group.
To sum up, it is possible to state that the choice of photos is effective as they help to communicate major messages to the target audience. The image creates an atmosphere of an inviting and relaxed place where people want to stay. It is clear that the band performs country with elements of rock which is close and understandable for Americans.
Reference List
Feels like Carolina [Image]. (2014). Web.
Parmalee: Home [Image]. (2014).
Appendix
