Introduction
The National Crime Victims Right Movement is one of the non-profit making organisations that address human rights worldwide. The programme focuses on formulating solutions to challenges facing various victims of crime in Australia. Besides, it seeks to create and intensify the awareness of various issues that affect the victims of criminal activities.
The movement is supported by a well-stipulated theme of New Solutions for Emerging Challenges (NSEC). The strategy ensures that the whole nation is sensitised to confront various challenges by devising various approaches to the achievement of long lasting solutions. The planning of the campaign via the media to reach everybody by ensuring the engagement of many will result in the accomplishment of robust awareness creation.
The challenges facing the victims of crime have been increasing in Australia due to the negligence of the government and responsible agencies to provide informed guidance and quick response. The movement’s strategy will include a traditional media in the creation of the awareness of the rights of crime victims.
This objective will be achieved through advocacy of adopting robust media strategies to ensure that enduring solutions to the predicaments of the victims are formulated. This essay provides a framework for creating a solution to the challenges facing the victims of crimes in Australia using the media strategy.
Two main objectives will be addressed. The movement’s first objective is to create the awareness of the issue by advocating the rights of the victims through the media to the public to ensure that the various challenges of the victims are solved. It will ensure the achievement of an unbiased outcome to ensure an open advocacy for the rights of the crime victims using the media.
The process objective will be to conduct extensive live broadcast interviews with various stakeholders, especially the government and its agencies, within a period of one month. The strategy will follow the media release of the challenges faced by the victims of crimes in Australia (Frank, Camp, & Boutcher 2010).
The movement’s second objective is to ensure proper media coverage that includes print, broadcast, and online channels among others. The strategy will also consider the outcome objective by providing a detailed media coverage of key information. There will also be an increased reportage of the challenges faced by the victims.
It is expected that the advocacy for the victims’ rights will be 50 percent accomplished within the one-month period of the awareness creation. A process objective under this section will ensure that the real scenario of a challenge faced by a victim is released to various media outlets within the period (Barker-Plummer 2002).
Publics
The public is affected directly or indirectly by the outcome of various objectives stipulated in the strategy (Frank, Camp, & Boutcher 2010). The maintenance of good relationship with the public will be essential for ensuring there is an increased level of awareness and participation.
The target group will be both the active public due to their active participation and knowledge about various challenges faced by the victims of crime (Bassiouni 2006). The cooperation of both active and intervening publics will ensure that the objectives set by the NCVRM group are achieved.
The public is regarded as the primary audience because using the television, newspapers, and radios will be the most appropriate in reaching them. The older audience amongst the public will be reached through the television, radio, and newspapers. On the other hand, the younger generation will be achieved through interactive technology such as the social media (Stolz 2005).
The media will be the primary intervening tool due to the proper moderation of information. There is also a plan to focus the interest of the strategy on the influential public.
This type of public will ensure that various stakeholders such as policymakers, the government, and various NGOs among others are engaged in public activities to ensure the proper implementation of the strategy. This plan will result in a heightened advocacy for the rights of the victims (Stolz 2005).
The Level of the Strategy
The strategy will reach the individual level by addressing some of the challenging factors that place people in high risks of becoming the victims of crime. This situation will also encourage individual participation in events such as conflict resolution, information on the building of skills, and integration of projects into the system to involve many people (Stolz 2005).
The family and peer levels will also be considered to ensure the strength and well-being of the groups. The strategy will be geared towards the involvement, support, and skill development. This state of affairs will bring about positive behaviour due to improved mentorship. Community-based levels and workplace relations will be addressed to reduce or eradicate crime and victimisation.
Information through the media will ensure the promotion of community cooperation and social development among others. Such information will entail the activities of development that are community-based. They will be aimed at creating public awareness and positive networks among others (Stolz 2005).
Lastly, a societal level will also be embraced to ensure the promotion of accepted values, laws, attitudes, and customs that are required by a majority of the people. The information will focus on various activities such as earlier interventions and portrayal of violent crimes in the media among others (Stolz 2005).
The most Important Messages
The National Crimes Victims’ Right is an organisation that seeks to advocate for the awareness of the rights of victims of crime. It helps in ensuring that the victims of crime are not faced with various challenges such unfair trials and compensations (Barker-Plummer 2002).
Various solutions to challenges affecting the victims of violence are available in media and voices of the victims are currently encouraged worldwide to ensure that their welfares are considered (Barker-Plummer 2002).
Understanding the challenges affecting the victims of crime is the main solution to solving their problems regarding the violence that should be factored by the policymakers, governments, and public (Barker-Plummer 2002).
Protective factors such as positive attitudes, conflict resolution skills, parental supervision, education, employment, community engagement, and the availability of various social services cannot be successful in solving the challenges facing the victims of violence if proper awareness and advocacy are not properly conducted (Barker-Plummer 2002).
The National Crimes Victims’ Rights Movement is considered the best programme to tackle the challenges facing the victims of crime. The movement works with other organisations to promote the safety of the victims.
This objective is achieved by ensuring that the criminal justice system is highly structured to capture the needs of such people. It also ensures that the victims are recognised and treated equally as the law requires without discrimination in various aspects (Kirchengast 2011).
Media Outlets and Rationale
The strategy with the information content will be tailored and released to the various media types that are discussed below.
Australian Broadcasting Corporation among others
The corporation was chosen due to its well-known independent outlet in the whole of Australia. The coverage of the corporation is approximated 600,000 to 650,000 within five metropolitan cities in Australia (Brown 2001). The corporation covers vast programmes that include political issues and human rights among others. It is opined that the key issues concerning the challenges of victims of violence can be covered.
Various channels that will be engaged include the ABC Radio National, ABC News 24, and ABC TV on political among others. Another aspect that will be addressed is the online broadcasts such as ABC (2, 21, and 24), and Crikey, which is a current affair site (Brown 2001).
The above channels were included because they provide information on the current affairs that are exhibited worldwide, especially matters pertaining human rights and political news. The outlets were also chosen from the audience who are concerned with the rights of everybody. Policymakers also target matters that connect to the rights of academicians and lawyers among others who form part of the public strategy (Brown 2001).
Print Media
Politicians, human rights editors, and reporters are a target in most of the metropolitan towns in Australia (Brown 2001).The editors are informed of the matters pertaining human rights, especially the ones that are concerned with the victims of crimes and violence of any kind.
They can be used to reach targets that are hard to locate. Such prints media include The Australian, The Age, Daily Tele, The West Australian, and Sydney Morning Herald among others.
References
Barker-Plummer, B 2002, ‘Producing public voice: Resource mobilisation and media access in the National Organisation for Women’, Journalism & Mass Communication Quarterly, vol. 79 no. 1, pp. 188-205.
Bassiouni, M 2006, ‘International Recognition of Victims’ Rights’, Human Rights Law Review, vol. 6 no. 2, pp. 203-279.
Brown, A 2001, ‘Australian public broadcasting under review: the Mansfield report on the ABC’, Canadian Journal of Communication, vol. 26 no. 1, pp. 13.
Frank, D, Camp, B & Boutcher, S 2010, ‘Worldwide trends in the criminal regulation of sex, 1945 to 2005’, American Sociological Review, vol. 75 no. 6, pp. 867-893.
Kirchengast, T 2011, ‘The landscape of victim rights in Australian homicide cases—lessons from the international experience’, Oxford Journal of Legal Studies, vol. 31 no. 1, pp. 133-163.
Stolz, B 2005, ‘Educating policymakers and setting the criminal justice policymaking agenda Interest groups and the ‘Victims of Trafficking and Violence Act of 2000’, Criminal Justice, vol. 5 no. 4, pp. 407-430.
Appendices
Media Schedule