The Nivea Skin Care Product Advertisement Essay

Exclusively available on Available only on IvyPanda® Made by Human No AI

This advertisement has a complex presentation, and it directly appeals to women across the globe. Perception of the mind is often ignited through a series of propaganda initiatives aimed at the awakening involuntary desire to posses or associate with a product or service. The advertisement is meant for the western market since the picture in it is that of the famous American singer Rihana. The imagethe of the famous singer Rihana is clear in this Nivea skin care product advert.

The advertisement appeals to beauty and youthfulness as part of the feminine subjectivity. The commercial is strategically sound since it is designed for the women audience. The poster is driven by the object of perfection designed to convey information to women about the attractiveness of their skin. The commercial has employed an emotive language to reveal the benefits of the Nivea skin product which has been in the market for a century.

The product is publicized because it is available to all women. Thus, the benefits and values of the Nivea product must be communicated through the famous singer to the target market. The advertisement is focused to persuade women about the relevance of the product since everybody wants healthy and glowing skin. Bad skin is depicted in this commercial as the worst enemy to the freedom of women. The target market wants to always remain sexy, young and beautiful as the image displayed in this advertisement.

The image shows a slim and youthful lady associated with the modern model lifestyle. Reflectively, the excessive focus on body appearance has contributed to high usage of this cosmetic product. The advertisement has utilized the youthful image of the famous singer to build cultural and social values that associate the product with smooth skin.

The product emphasizes the culture of freedom and happiness as visualized in the image of the famous singer. I am persuaded to purchase this product frequently to enjoy the freshness and freedom as displayed in the advertisement image. I want to have smooth and fresh skin to feel the freedom promised in the advertisement image.

This advertisement suggests that the target group is easily swayed by what they see and follow recommendations from famous persons associated with perfection. The use of glittering generalities on this product aims at influencing the involuntary urge in the mind to identify with attractiveness as painted in colorful Nivea advertisement. Often, an average mind in the target culture would easily be influenced by the brightness and attractive presentation. The members of this society want to imitate what they perceive as perfect or famous.

More related papers Related Essay Examples
Cite This paper
You're welcome to use this sample in your assignment. Be sure to cite it correctly

Reference

IvyPanda. (2020, March 20). The Nivea Skin Care Product Advertisement. https://ivypanda.com/essays/the-nivea-skin-care-product-advertisement/

Work Cited

"The Nivea Skin Care Product Advertisement." IvyPanda, 20 Mar. 2020, ivypanda.com/essays/the-nivea-skin-care-product-advertisement/.

References

IvyPanda. (2020) 'The Nivea Skin Care Product Advertisement'. 20 March.

References

IvyPanda. 2020. "The Nivea Skin Care Product Advertisement." March 20, 2020. https://ivypanda.com/essays/the-nivea-skin-care-product-advertisement/.

1. IvyPanda. "The Nivea Skin Care Product Advertisement." March 20, 2020. https://ivypanda.com/essays/the-nivea-skin-care-product-advertisement/.


Bibliography


IvyPanda. "The Nivea Skin Care Product Advertisement." March 20, 2020. https://ivypanda.com/essays/the-nivea-skin-care-product-advertisement/.

If, for any reason, you believe that this content should not be published on our website, please request its removal.
Updated:
This academic paper example has been carefully picked, checked and refined by our editorial team.
No AI was involved: only quilified experts contributed.
You are free to use it for the following purposes:
  • To find inspiration for your paper and overcome writer’s block
  • As a source of information (ensure proper referencing)
  • As a template for you assignment
Privacy Settings

IvyPanda uses cookies and similar technologies to enhance your experience, enabling functionalities such as:

  • Basic site functions
  • Ensuring secure, safe transactions
  • Secure account login
  • Remembering account, browser, and regional preferences
  • Remembering privacy and security settings
  • Analyzing site traffic and usage
  • Personalized search, content, and recommendations
  • Displaying relevant, targeted ads on and off IvyPanda

Please refer to IvyPanda's Cookies Policy and Privacy Policy for detailed information.

Required Cookies & Technologies
Always active

Certain technologies we use are essential for critical functions such as security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and ensuring the site operates correctly for browsing and transactions.

Site Customization

Cookies and similar technologies are used to enhance your experience by:

  • Remembering general and regional preferences
  • Personalizing content, search, recommendations, and offers

Some functions, such as personalized recommendations, account preferences, or localization, may not work correctly without these technologies. For more details, please refer to IvyPanda's Cookies Policy.

Personalized Advertising

To enable personalized advertising (such as interest-based ads), we may share your data with our marketing and advertising partners using cookies and other technologies. These partners may have their own information collected about you. Turning off the personalized advertising setting won't stop you from seeing IvyPanda ads, but it may make the ads you see less relevant or more repetitive.

Personalized advertising may be considered a "sale" or "sharing" of the information under California and other state privacy laws, and you may have the right to opt out. Turning off personalized advertising allows you to exercise your right to opt out. Learn more in IvyPanda's Cookies Policy and Privacy Policy.

1 / 1