Perfect Ties
Perfect Ties is a business that focuses on selling products related to ties. These items are familiar to people working in official jobs and students. The new target market comprises Morehouse College Campus, Clark University, and Spelman College. Morehouse is a college that focuses on introducing students to corporate career and leadership platforms and inspires them to become excellent investors. This institution creates an opportunity for the development of Perfect Ties as the leading supplier of ties and scarves. The institution is a significant player in the target market as it inspires learners to seek success where professional and stylish looks are highly appreciated. Therefore, the quality of their clothing is a critical element for their composure and appearance. Perfect Ties indicates the opportunity in the market and aims to deliver the ties that customers demand. The company targets students and aims to improve their satisfaction by helping them acquire quality ties at affordable prices.On the other hand, Clark University is a private campus that helps people achieve their academic goals while preparing them for external roles and responsibilities. For these students, ties with Clark University symbols are developed so that students can emphasize their academic identity. Spelman College is another private institution that will benefit from college-identity branding on ties. Additionally, Spelman College promotes liberal values and inspires students to self-expression. Therefore, a variety of unisex item designs will satisfy their need to express their personalities through clothing.Overall, Perfect Ties targets the three universities to expand their market base and increase profitability. Thus, business management aims to interact with the universities to achieve these objectives. In the long run, all the parties will benefit from the collaboration because Perfect Ties recognition will help attract more consumers to the campus bookstores and related college areas.
Products That Perfect Ties Distributes
Perfect Ties is a business that provides ties and scarfs of all sorts in the market. The business offers quality products and engages customers from all fields, including students, parents, teachers, and lawyers, among other professionals. It indulges various business strategies to expound its operations and ensures that it intercepts the market across all dimensions. The customers are the main concern for the business hence aims to ensure that they are satisfied with the products in the market line. The business cuts across all forms of designs, including custom-made commodities. Therefore, allowing the company to provide the items in line with Morehouse College Campus, Clark University and Spelman College to ensure that the students receive products of their desired quality helps increase their satisfaction. The company provides counselling on how to combine different outfits into the perfect one that fits them effectively. Hence it is appropriate to allow Perfect Ties to join the market without the fear of facing competition.
Unisex office ties
Office ties to emphasize one’s professional status and responsible attitude.
Unisex Scarfs
Scarves are generally more preferred by women, but it is a perfect option for people of any gender who want to emphasize their creativity and uniqueness
Perfect Ties Positioning
Positioning helps the company to deliver a certain message to consumers and contribute to a particular perception of the brand (Iyer, Davari, Zolfagharian & Paswan, 2019).Perfect Ties incorporates the values of equality (gender, age) and free self-expression by providing a broad range of design options and promoting the idea that ties and scarves fit everyone. The company’s website suggests a variety of pictures with examples of how tied and scarves may compliment one’s outfit, and the images display models of different genders, ages, and ethnicities. Furthermore, Perfect Ties advocates for reasonable fashion and aims at high-quality production for an affordable consumer price. Customers dedicated to academic and career pursuits pay much attention to the impression created by their appearance. Perfect Ties aims at helping them look professional and prosperous. Additionally, Perfect Ties positions itself as a sustainable brand that implements a sustainability strategy in using resources for production and supply chain performance. Its localization in the area will contribute to sustainability by reducing the delivery distance to the consumers. In the future, the company aspires to use recycled fabrics and engage customers in the recycling of their old clothes.
Target Companies
Proper exploration of the market gaps is essential, and Perfect Ties fills the gap by providing affordable, stylish accessories on institution sites. Although the company is likely to experience competition with similar companies, there are several competitive advantages, such as unique, stylish designs of the products and thorough fashion guidance both online and offline. Additionally, there will be a proper installation of effective communication channels that allow customers to place their reviews and complaints for addressing. Therefore, there will be a significant increase in consumer satisfaction levels in the business.Hence, Perfect Ties will enhance product quality and sustainability performance as it plays a significant role in consumer satisfaction. The three universities encourage learners to behave as they are expected to in their workplaces. The quality of ties and scarves is one of the significant factors to consider for career practitioners. Perfect Ties will ensure that the product quality remains high and innovative ideas from customer responses become an element of the product. Thus, allowing Perfect Ties to engage in the trade will retain the brand image and identify more opportunities for renovation and improvement.
Marketing Strategy
Perfect Ties aspires to incorporate both offline and online advertising to ensure maximum outreach of the target audience. In terms of offline marketing, printing and giving free bookmarks fits the bookstores, thus making the advertising less intrusive. Bookmarks are usually used for a prolonged time, increasing the chances that individuals pay attention to the items on the image and consider purchasing one for themselves.Speaking of online marketing, social media are expected to draw the primary audience to the online store by displaying ads for ties and scarves on various platforms, such as Instagram, Facebook, and TikTok. It is critical to target the audience who already follows universities’ pages or profession-related online communities, such as investors, business people, lawyers, etc. Importantly, Perfect Ties aspires to attract local influencers and student organizations to collaborate. The company is ready to provide some items for free if influencers wear them on certain occasions and hashtag the brand on their social media pages.
Benefits of Incorporating Perfect Ties in Business
Perfect Ties will become a recognizable local brand that will attract new customers to the sites where the company’s items are sold. Thus, it will increase customer flow and enhance other businesses’ performance. Additionally, localization of the production of the ties will contribute to brand awareness because more local people would be engaged in the business. Localization will also serve to increase in interest of other companies to expand in this area and contribute to local economic improvement.
Reference
Iyer, P., Davari, A., Zolfagharian, M., & Paswan, A. (2019). Market orientation, positioning strategy and brand performance. Industrial Marketing Management, 81, 16-29. Web.