Introduction
The revolutionary NikeMPx is a concept idea by the multibillion-dollar Nike PLC. This product is designed to serve a client with a myriad of benefits and can be adjusted to fit different purposes. Unlike its predecessors that were limited to one purpose, the NikeMPx can be adjusted to serve sporting and non-sporting activities. This essay undertakes a comprehensive SWOT analysis of the NikeMPx shoe.
SWOT Analysis
Strengths
The product can be modified to serve different purposes. This means that a client purchasing the NikeMPx shoe is given the benefit of using the footwear for sporting and non-sporting activities. Specifically, the product has adjustable soles that can be changed at will to fit the activity of a user. For instance, the shoe can serve as a soccer and evening wear depending on the sole attached. The unique nature of this product promises proactive usability, irrespective of the activities of a client. It means that a client will save on buying different shoes to serve various purposes since the NikeMPx is multipurpose footwear. Lastly, NikeMPx offers the client an opportunity to save by buying just a single pair of shoes. Since the product promises comfort, its level of client acceptability is high.
Weaknesses
The innovative idea may not be easily acceptable to many clients since most users of Nike product prefer footwear that fit a specific sporting or non-sport activity. It would be challenging to market the product solely on the benefit of adjustable soles. Moreover, some clients might find the idea rather awkward to just own a single pair of shoes to serve different purposes. Specifically, customers purchasing the Nike brand are people of means who can afford to own different pairs of shoes. Lastly, many customers would be uncomfortable being spotted in the same pair of shoes on different occasions, even when the sole is adjusted, especially female clients.
Opportunities
The product can be marketed as a concept idea for 21st-century sporting and non-sports shoe apparel. Since the NikeMPx is the first of its kind in the shoe apparel industry, the promise of multiple usages can be packaged to appeal to the first adopters to set a trend in the global market. Also, the product has the opportunity of being a fast stock among other Nike brands, especially when there is a general acceptance in the market. For instance, it would attract a lot of media attention and brand acceptance from many potential experimenters.
Threats
The existence of another brand promising the same benefits, such as Adidas, might reduce the market share for the NikeMPx in the local and global markets. Specifically, at present, other competing brands are developing the same concept. Another potential threat is the development of clones or fake apparel by scrupulous business entities that might compromise the quality perception in the minds of potential customers. For instance, if a fake butch is released in the market, customers might find it difficult to adjust or restore the trust they have for Nike products.
Conclusion
In summary, the NikeMPx has the potential of multiple usages to benefit a single client. The idea might take a long time to accept, especially among conservative customers. The product has the potential of becoming a global trend through proper marketing. However, competition from other brands with similar concept might cut into the product market share.