Competition in the designing industry has increased significantly and this has resulted to several implications on the players in the market. Clearly, there are major differences between the new generation’s designers and the old ones. Unfortunately, the new innovators in the market are challenging old players forcing them to exit the industry unwillingly. In essence, the rising new trends and designs in the market have created a challenge to the old players forcing them to give way for the new innovator. The author puts it clearly when he asserts that “There has always been a constant churn of new companies coming in, old companies dying out” (Lumarch par. 3).
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Apparently, the numerous displays of sexual designs have won the hearts of many young customers. In the current market, young designers are tending to create sexually provocative designs in order to remain relevant in the market. This strategy has been a notable success considering the high demand for sexual and cool designs globally. However, young designers are maximizing their profits using this approach which is a major advantage. However, most of the sexy designs in the market are only appealing to a particular and specific group of customers. To be precise, only the youth are attracted to such designs. On the other hand, the older designers are notably conservatives (Lumarch par. 7).
They value and uphold the original and outdated designs and for this reason they end up losing the advantage of new markets. Business environments and the entire world are changing and the things that were appealing two decades ago may not be relevant to the market today. Such changes have to be put into consideration if the old designers are interested in making any significant and recognizable contributions in the industry. Changes in preference in the market are influenced by the changing demography as well as the effects of globalization. In design, it is impossible to maintain a monopoly. Great ideas are created from the existing ones and this has been the trend even in the design industry.
Therefore, both the old and young designers have a role to play in making their designs relevant in the market. Currently, new companies that are on their formative stages are the most preferred employers by young engineers. The big names in the industry like Cisco have lost their glory as young people are looking for young companies where their ideas can be appreciated. Big companies are difficult to work for because of the supremacy battles between the old and the new designers. Designing is a creative profession and engineers need to be actively involved in new projects in order to keep their proficiency at the most favorable level (Lumarch par. 8). Therefore, new upcoming design companies are the most appropriate for young engineers who are seeking to assert themselves in the industry.
In order to reach a lasting consensus between the old and the new designers, there are several compromises that have to be made. Primarily, both generations need to establish a working cooperation based on mutual respect and recognition. The old designers must stop competing against the new designers and vice-versa. The two generations must come together and cooperate to be able to mitigate the problem of unhealthy competition between them. In addition, the two wings need to appreciate and adopt each other’s innovations as a sign of mutual business cooperation.
Lumarch, Yiren. Silicon Valley’s Youth Problem. 2014. Web.