Qualitative methods refer to those methods that are used in the analysis of data whose focus is more on the attributes and qualities of data and features that are not measurable in quantitative terms but rather rely upon the intrinsic characteristics of the phenomenon under study. The data insinuated here is majorly raw but extensively descriptive. Qualitative data usually is represented in form of words and pictures as opposed to figures. In the evaluation of a program, the qualitative measurement may not essentially provide tangible or quantifiable characteristics but still, it is a vital area in terms of methods used to evaluate a program.
To begin with, using qualitative methods will create a greater awareness of the various viewpoints of the persons taking part in the program. Weiss (1998) does not only incline his thinking to the greater awareness created but also states that a better understanding of any dynamics involved in the development of the program will be better understood. Unlike quantitative techniques, the use of qualitative techniques will create greater alertness to any events that are not foreseen in the cause of developing the program. This will equally operate in the same line as the sensitivity that will be accorded to the various contexts that the program shall have to go through.
Qualitative methods that may be used in evaluating an ongoing program are wide and diverse. To gather these qualities, one may use informal interviewing of the participants of the program. This may be a sure way of getting to know the various perspectives held towards the program. With this, the management of a program can justifiably alter their strategies towards the program so as to capture the various positions held towards the program.
By the use of qualitative methods, it would be easier for the management to understand how best individual needs are met by the program in the course of its implementation. Further, these methods of evaluation when used will be able to give information on the extent to which implementation of the program was carried out. The use of qualitative methods in the evaluation of programs is quite critical since it offers not a localized view of the program but rather a holistic opinion of which strategies will work exquisitely in ensuring that the attainment of the objectives is noted.
Fieldwork may be carried out so as to achieve the advantages of qualitative techniques. During the study in the field, several methods may be used to collect and sample data that will be used in coming up with a proper evaluation of the program in place. By one choosing to use qualitative methods in the evaluation of the program, selected sensitive issues of greater interest will be selected by the researcher upon which he/she will delve deeper to get accurate information. This is a strength that qualitative techniques have. In as much as this opinion is fronted by Patton (2002), of essence is the fact that quantitative methods incorporated alongside qualitative methods will enhance the evaluation of a given program.
In conclusion, for one to fully tap into the numerous benefits that a qualitative method would accord, then methods of collecting data should be apt, analysis is splendidly done and finally, conclusions generated followed through to the end. This will make it beneficial to utilize qualitative methods.
References
Patton, M. Q. (2002). Qualitative research and evaluation methods (3rd ed.). Thousand Oaks, CA: SAGE Publications.
Weiss, C. H. (1998). Evaluation methods for studying programs and policies (2nd ed.). Upper Saddle River, NJ: Prentice Hall.