Toyota Motor Corporation Australia Ltd. is the dominating company which operates within the automobile industry of Australia and over the world.
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Toyota Motor Corporation produces vehicles which meet the customers’ expectations in relation to their quality and effect on the environments (Toyota Sustainability Report 2012).
Thus, Toyota Motor Corporation focuses on the development of specific strategies regarding the corporate social responsibility (Toyota Sustainability Report 2010). The company focuses on principles of sustainability and aims to respond to the global needs of the environmental protection using the innovative technologies.
The project of implementing the new water cycling technology at the company’s plant in Altona, Victoria, Australia, provides a lot of benefits for developing the firm’s image within the industry as the successful company which follows the ideas of sustainability and implements projects to reduce using water resources and pollution.
Water cycling technologies are used within the industry and associated spheres by such companies as Mitsubishi (Japan) and Magic Hand Car Wash (Australia) (Magic Hand Car Wash 2012; Mitsubishi Electric: a practical water recycling solution 2013).
Implementing the water cycling technology in Altona following the experience of Mitsubishi, Toyota Motor Corporation aims to become the leader company within the Australian automobile industry which uses the effective recycling technology basing on the implementation of the microfiltration system, several reverse osmosis systems, and the industrial storage tank (Commercial water tanks 2013; Reverse Osmosis Unit 2010).
This fact can contribute to increasing the company’s competitive advantage and profits.
The focus on the non-waste process is effective for the company’s progress and developing the notion of sustainability.
355,611 kL of water used at the Altona plant during 2011/2012 can be saved with the help of the new technology (Dissolved metals removal from wastewater 2011; Toyota Australia Sustainability Report 2012).
The 100% reuse of the water resources is the main goal of Toyota Motor Corporation in Australia. The company’s profits will increase basing on the expense reduction and usage of cycling technologies.
Nature of Project
The project planned to be implemented at the Altona plant is based on the usage of the water cycling technology which provides the 100% reuse of the water resources necessary for the production process with references to using the specific microfiltration system, several reverse osmosis systems, and the industrial storage tank.
The water cycling technology guarantees the usage of all recycling water to reduce costs and resources. The stages of the project implementation include the development of the plan, training of employees, construction of the system, and the shift to the new system.
The main aim of the project is to contribute to the corporate social responsibility and environmental sustainability implementing the recycling process and gain profits with references to reducing expense and resources.
Relating to the corporate social responsibility, the implementation of the new technology provides many people with the workplaces. Relating to the concept of sustainability, the water cycling technology can decrease the usage of water and environmental pollution.
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The effectiveness of the project’s implementation depends on the efficiently set time frames for the project. The implementation of all stages of the project involves twelve weeks with references to the engagement and training of the internal staff and constructing the necessary elements of the project.
Prerequisites and Assumptions
The implementation process is based on the planned interruption of the current technological process at the Altona plant. The effective implementation of the water cycling technology depends on following the worked out schedule strictly regarding the planning, assessment, implementation, training, and monitoring activities.
As a result, the introduction of the new water cycling system should lead to the complete usage of recycling water, to reducing costs, and creating the greener image of the company. There are some potential assumptions of the project’s implementation (Toyota Sustainability Report 2012).
It is important to focus on preventing such problems as the absence of the water flow within the manufacturing section which can cause the cease of the process.
To decrease the amount of water used by the company for the production process by 50% for the period of 2013/2014, it is necessary to implement the water cycling system interrupting the current process of production within twelve weeks, and to provide the training for employees within ten weeks.
The effective implementation of the project is based on such activities as the development of a specific schedule, the work with the staff, the assessment of introduction aspects, the introduction of the technology’s elements, the monitoring of the process, and the final shift to using the new technology.
The outputs of the process are the adequate introduction of the technology’s elements, the usage of the correct techniques, the necessary testing of technologies, and the qualified training for the staff.
As a result, the implementation of the new water cycling system is successful and leads to saving costs and providing the company’s green image.
The financial objective of the project is to reduce the company’s costs in 20% till the end of the 2013/2014 financial year with references to reducing the water usage in 50% providing the 100% water reuse with the help of the new cycling water system.
The achievement of this financial objective depends on finding additional suppliers, researching specific licenses and laws in order to complete the reports and achieve the increase in profits basing on reducing the expense.
The achievement of the increase in profits till the end of the 2013/2014 financial year can be discussed as the main expected financial outcome of the water cycling project implementation at the Altona plant.
The marketing objective of the Toyota Motor Corporation associated with the implementation of the new water cycling technology is based on the intention to increase the competitive advantage of the company within the industry referring to the sustainability and costs’ savings within the 2013/2014 financial year.
The focus on using the innovative water cycling technology provides the company with opportunities to support the leading positions within the market. The main activities which can lead to the achievement of the goal are the changes in the company’s focuses and practices associated with using the new technology.
Corporate Social Responsibility Objective
The company’s CSR objective is to decrease the negative impact on the environment with references to reducing the amount of water used for the production processes in 50% within the twelve months of the 2013/2014 financial year.
The activities connected with the process of the technology introduction will result in saving resources and reducing the pollution. Thus, the company will respond directly to the concept of sustainability in relation to the community and to the issue of environmental protection.
Commercial water tanks 2013. Web.
Dissolved metals removal from wastewater 2011. Web.
Magic Hand Car Wash 2012. Web.
Mitsubishi Electric: a practical water recycling solution 2013. Web.
Reverse Osmosis Unit 2010. Web.
Toyota Australia Sustainability Report 2012. Web.
Toyota Sustainability Report 2010. Web.
Toyota Sustainability Report 2012. Web.