Trends in Ecotourism Presentation

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Introduction

Ecotourism is defined as “responsible travel to natural areas that conserves the environment and improves the well-being of local people” (The International Ecotourism Society, 2012).

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Ecotourism emerged in 80s with the aim of protecting the environment for the future generation.

Ecotourism focuses on promoting conservation, communities and sustainable travel.

Introduction

Principles of Ecotourism

  • Minimize impacts on the environment and local communities.
  • Create cultural awareness.
  • Offer positive experiences for tourists and host communities.
  • Offer financial benefits for supporting conservation efforts.
  • Promote host countries’ political, environmental, and social climate.

Principles of Ecotourism

Current Trends in Ecotourism

The commonly held perception of ecotourism is that it is “a large and growing sector, both in terms of arrivals and income generated … the indicators however point to a decent, though less optimistic market” (Rawlinson, 2014).

Ecotourism is the most well-known, widespread and the oldest in tourism niches.

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Current Trends in Ecotourism

Trends

Ecotourism is practiced across a wide geographical range such as national parks, coastlines, rainforests and mountains.

Its longevity shows that ecotourism occupies a significant, well-established, stable and mature niche.

Ecotourism possesses the advantage of being the first and only form sustainable tourism.

Trends

Trends: Ecotourism’s Economic Impact

It has generated $77 billion of the global market with double-digit gains.

Issues of global warming could accelerate the growth of the niche.

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It spreads wealth and jobs in emerging economies than any other sectors globally (Center for Responsible Travel, n.d).

Tourists believe in protection of the environments and local communities.

Trends: Ecotourism’s Economic Impact 

Global Growth in Tourism

  • 1950: 25 million tourist arrivals.
  • 2004: 760 million tourism arrivals.
  • 2007: 903 million tourist arrivals.
  • 2020 Forecast: 1.6 billion international arrivals.
  • In 2007, ecotourism was responsible for 7 percent of the international market (Center for Responsible Travel, n.d).

Global Growth in Tourism

Improving Sustainability

Ecotourism service and product providers require a global standard of accreditation to differentiate ecotourism firms based on their levels of environmental commitment and responsibility.

There is a need to develop an environmental assessment plan for the niche with a focus on specific local conditions.

The niche requires guidelines and education.

A focused local control will enhance the growth of ecotourism.

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Improving Sustainability

Impacts on the Industry in the Future

Long-term natural resource management.

Ecotourism activities and programs should protect natural resources.

Ecotourism will continue to grow as the number of environmentally conscious tourists rises.

Periods of recession negatively affect ecotourism.

Ecotourism products and services will continue to operate under strong brands with wider outreach for the security of the niche.

Impacts on the Industry in the Future

Criticism

Critics’ are concerned that movements of tourists are threats to ecosystems.

They claim that ecotourism is:

  • Environmentally destructive.
  • Economically exploitative.
  • Culturally insensitive at its worst (Tuohino & Hynonen, 2001).
  • Mislead tourists and manipulate their support for nature.

Ecotourism continues to evolve with new names, which do not necessarily reflect core principles of the term:

  • Nature tourism.
  • Sustainable Tourism.
  • Low impact tourism.
  • Responsible Tourism.
  • Green tourism.
  • Geotourism.
  • Bio-tourism.
  • Ecologically responsible tourism.
  • Pro-poor tourism.

All these terms cause confusion to marketers and academics alike

Criticism

Criticism

Recommendations

Ecotourism continues to grow as players find innovative ways to position their products and services.

Sustainability requires an industry-wide pursuit and therefore ecotourism must borrow from other practices.

The niche requires a strong, global brand to market its products and services globally for mass outreach.

Ecotourism should rise beyond the long-haul market and offer new destinations as well as new experiences for their customers.

The business community should adopt core elements of ecotourism and other products and services in the tourism sector to enhance growth and profitability.

The niche should promote three basic elements which are conservation, communities and education to attract environmental-friendly and sensitive tourists.

Ecotourism should offer its products and services to both small and large businesses with the aim of attracting mass market and meet the need to conserve the natural habitat simultaneously.

Ecotourism requires nature-based, sustainably management, conservation and environmentally friendly approach.

It needs constant evaluations of impacts on local communities (Schaller, n.d), the environment, management and possible threats to cultures.

There is a need for government and private entity partnership for conservation and promotion of the niche.

Recommendations

Recommendations

Recommendations

Summary

Ecotourism is unique niche in the tourism industry.

The niche’s core principles guide most aspects of its operations.

It continues to grow at a modest rate.

There are negative criticisms associated with ecotourism.

The niche requires a strong focus on its core principles and the need to promote partnership across the industry, with governments, private organizations and other stakeholders to achieve its sustainability efforts.

Summary

References

Center for Responsible Travel. (n.d). Responsible Travel: Global Trends & Statistics. Web.

Rawlinson, J. (2014)..

Schaller, D. T. (n.d). .

The International Ecotourism Society. (2012).

Tuohino, A., & Hynonen, A. (2001). Ecotourism—imagery and reality. Reflections on concepts and practices in Finnish rural tourism. Nordia Geographical Publications, 30(4), 21–34.

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"Trends in Ecotourism." IvyPanda, 10 July 2022, ivypanda.com/essays/trends-in-ecotourism/.

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IvyPanda. (2022) 'Trends in Ecotourism'. 10 July.

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IvyPanda. 2022. "Trends in Ecotourism." July 10, 2022. https://ivypanda.com/essays/trends-in-ecotourism/.

1. IvyPanda. "Trends in Ecotourism." July 10, 2022. https://ivypanda.com/essays/trends-in-ecotourism/.


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