Their beliefs
The women of twenties are depicted as if they believe in fashions. This is why the audience of targeted would be shown different varieties of collections in a show. Old and young people are mostly not very much interested in the manner they look or appear. The way the fashion is very important to the target audience. The collections are indicated to be having sharp contrasts. The message they pass across is that of attracting others to themselves. In some of their messages, they can be seen to claiming that cool girls takes cues from boarding school boys, foxes sneak through the snow and the free- spirited dreamer lives on in the big city. So these are people who believe on lifestyles which are of the recent fashion.
They are more aimed and appealing to the middle age female than any other group. This is due to the kind of products which are demonstrated during the show. These are people who live in a city but not in the suburbs. They should be living in the urban areas such as in the metropolitan of New York. (Schuman, 1989)
The people targeted as the audience spends their money on luxuries of beauty. They are inclined on fashionable goods which magnifies their general presentations on the people they interact with. They therefore purchase goods like beautiful clothes such as cashmere trees sweaters and coral tiered skirts. They prefer top blouses and bottom short skirts without helms. They also spend their money make ups. They do purchase huge amount of perfumed body lotions.
In addition, there are a number of body beatification items which they prefer putting on the body. These include bracelets, earrings, necklaces, jewelry sets, red hats and many more others. They also used their earnings on video show as well as listening of music from great performers on the theaters as well as on the streets. (Ryder, 1959)
The size of the demographic
The size of the demographics includes age, sex or gender, location of the residence socio- economic status, income religion and employment status. The size is very large due to increased birth rate. The age of these groups is quite very important. The age of twenties will always have its unique values in their lives which are very differ3ent from those of the old people years more than twenty. They like to have funs with each others and to break jokes in their groups. They are jovial and fun makers in the publics. Most people of twenties living in the city like listening television music and watching what the cartoon brings out. Television sets good information and these are well understood by most people in the age of twenties. (Klauke, 2000)
Twenty years women plan
Where there are now
The business and marketing plans has achieved several goals of the business in securing several markets within the a few towns.
It has initiated and established several links with the media groups in different session so that it may remain on the air during these particular periods to magnify their sales.
In the last three years it has renew it management structure and employed more than twenty employees to manage the sale in the existing stores.
The existing managers have been given new learning and training to enhance increase in the sales of new designs of the coming fashions. The company has increased the purchase of the new fashions of clothes and other beauty items such as ear rings and necklaces.
Current issues
The company in plan to have a road show in the major cities on the streets as well as campaigns for the current design wears.
This plan is to increase the sales as result of increased productions of the new designs. The firm is marketing its products through the main channels on many programs on the televisions and radios. This includes channels within the states and those on international broad casting.
Current problems
The firm needs finances to carry out the great road shows for the campaigns of the new sweaters designs which are coming to the market. This firm is a young which lacks wider resource catchment’s opportunities. They are therefore being faced with the problem of obtaining loans and funding for this project.
Opportunities
The company has a huge opportunity in most cities in which they have not established themselves. Many young people in other parts of the country have shown much interest on their products.
Where they want to be
The company wants to be increasing its markets and sales by reducing their prices to become one of the major design sellers of clothes and beauty products. It is aimed at expanding its market place from the cities to the suburb areas. This will enable women of twenties in such remotes to enjoy their products.
Reference
Ryder, N., (1959): The concept in the study of social change.
Schuman, H (1989): Generations and collective memories.
Klauke, A. (2000): Coping with Changing Demographics an analysis of the effect of changing demographic patterns.
Meredith, G. (2002): Managing by defining moments: Innovative strategies for motivating generation: New York.