Strategic management (SM) is an increasingly vital part of organizations’ planning. The main objective of SM is to find a correlation between the requirements of the outer environment and the company’s inner possibilities (Swayne, Duncan, & Ginter, 2008). SM involves strategic leadership, strategy formulation, and strategy implementation (Hill, Schilling, & Jones, 2017). Leadership involves creating ambitious benefits for an organization. The formulation is concerned with choosing the strategies. Implementation is the most important task which includes creation, delivery, and reinforcement of products (Hill et al., 2017). To provide successful SM, it is necessary to make a strategic information management plan (Haux, Winter, Ammenwerth, & Brigl, 2013). Such a plan is crucial for planning and achieving goals. It is particularly necessary for medical institutions.
Emirates Hospital
The strategy of Emirates Hospital is almost fully visible through its website. The hospital provides exhaustive information about the services is suggests to its patients. Section Services includes several subsections: medical and surgical services, specialized services, urgent care, proctology, medical tests, cosmetic surgery, and executive health packages. These subsections demonstrate the hospital’s inner options and suggest that they are ready to meet the demands of their customers.
To make its strategy more visible, Emirates Hospital website provides the visitors with a hospital tour and suggests them to look through the frequently asked questions. To eliminate the cases of misunderstanding, the website contains a list of patient rights and responsibilities.
Emirates Hospital website includes almost all the necessary information about the organization’s strategic plans and their implementation. However, it lacks such important attributes as mission and vision.
Danat Al Emarat Hospital
Website of Danat Al Emarat Hospital presents its strategic plans better than Emirates Hospital does. Danat Al Emarat Hospital suggests to its visitors the mission, vision, and values of the organization. Additionally, there is the hospital’s CEO’s message addressing the clients. The best representation of the successful implementation of SM is the list of the hospital’s strategic partnerships.
The hospital’s strategy is revealed through its range of services presented on the website. Visitors can get aid from the following specialists: family practitioner, gynecologist, obstetrician, anesthesiologist, gastroenterologist, neonatologist, pediatrician, radiologist, surgeon, and other professionals.
Danat Al Emarat Hospital makes its strategic plans clear by providing pre-service activities. It emphasizes the importance of prevention and suggests a range of preventive measures people should take to eliminate the risks of serious diseases.
Mafraq Hospital
Strategic management of Mafraq Hospital is presented by extensive data supply on the website. Apart from the organization’s vision, mission, and goals, Mafraq Hospital suggests its annual reports so that the visitors could get acquainted with its activity.
An exclusive feature of the Mafraq Hospital website is an extensive customer care services list. The services under this section allow the clients to send a complaint or make a compliment, ask a question, and suggest ways of improvement of the hospital’s activity. This feature testifies the successful SM organization as it provides post-activity communication between the hospital and the customers.
Conclusion
In general, the strategy of all of the discussed hospitals is visible via their websites. However, Danat Al Emarat Hospital and Mafraq Hospital provide more options revealing their vision and aspirations. Emirates Hospital should enrich its content and provide the visitors with information about the company’s values, mission, and vision.
References
Danat Al Emarat Hospital. (2017). Web.
Emirates Hospital. (2017). Web.
Haux, R., Winter, A., Ammenwerth, E., & Brigl, B. (2013). Strategic information management in hospitals: An introduction to hospital information systems. Baltimore, MD: Springer.
Hill, C. W. L., Schilling, M. A., & Jones, G. R. (2017). Strategic management theory. Boston, MA: Cengage Learning.
Mafraq Hospital. (2017). Web.
Swayne, L. E., Duncan, W. J., & Ginter, P. M. (2008). Strategic management of health care organizations. San Francisco, CA: Jossey-Bass.