Introduction
Lean management “identifies and produces the best value for stakeholders without using numerous resources” (Blank 3). A company that uses the concept will understand the meaning of customer value. The company will also improve its processes in order to increase customer value. The strategy also promotes the best practices that can reduce wastes. Although the principle emerged in the manufacturing industry, it has become applicable in other businesses practices and processes.
Lean management has become a powerful approach towards planning, implementing, and executing new processes. This discussion applies the Lean Management Concept (LMC) to VIVA Company. VIVA is a successful mobile telecommunication country in the Republic of Kuwait. The paper will describe how VIVA can use this concept to achieve its business goals.
Implementing the “Lean Management Principles” to VIVA Company
Identifying Potential Consumers and Specifying Value
This principle encourages organizations to focus on the best practices that can support their clients. VIVA Company should ensure its services are acceptable to every consumer. The company must define the goals and expectations of its consumers. This strategy “will create a new sense of Consumer Value” (Blank 3).
The next strategy is omitting every non-value activity in the company. This practice will be useful towards reducing the wastes produced at the company. VIVA Company should “create the best value using the viewpoints of its consumers” (Blank 4). This approach will ensure every activity maximizes the expectations of different clients.
Mapping the Value Stream
VIVA Company is currently using modern technologies in the telecommunications industry. The company’s mission is to transform the nature of mobile communication, entertainment, and human information. This mission supports the company’s Value Stream (VS).
The company should “ensure its departments and segments work harmoniously to deliver the required services to the targeted consumers” (Blank 4). Every end-to-end-practice must focus on the changing expectations of different customers. An appropriate strategy must examine the demands of every client. This practice will ensure VIVA Company delivers quality telecommunication solutions to its customers.
Creating Flow through Waste Reduction
Many activities in an organization do not add much value. VIVA is a successful company in a service industry. This situation explains why the managers at the company must focus on the best activities in order to reduce costs and wastes. This approach will ensure every activity at the company produces more profits.
The “decision to eliminate different wastes will ensure the company delivers appropriate services to its consumers without interruption” (Blank 5). VIVA should use this principle in order to fulfill the needs of its consumers. The strategy will eventually create a “smooth flow” that can support the company’s performance.
Responding to Customer Pull
The level of competition in the mobile telecommunication industry is extremely high. The number of players in the Kuwaiti Telecommunication Industry has been on the rise. Some companies such as Gulf-sat and Zain are attracting more customers in the region. This development explains why VIVA Company must examine the changing demands of different telephone users in the country.
The company must also analyze the strengths and weakness of its services. The next step is reducing the existing gap in order to support the demands of its stakeholders (Blank 4). The approach will ensure VIVA Company delivers quality services that can address the changing demands of different customers (Blank 6). This practice will be critical towards supporting the company’s goals and objectives.
Pursuing Perfection
Every activity in a service company must be sustainable. Companies must use appropriate practices in order to create “flow”. The company should reorganize every process in order to achieve the best outcomes. VIVA Company must “also link its operations together” (Blank 5). This strategy will make it easier for the company to identify new wastes.
The next plan is eliminating such wastes. This process will support the demands of different stakeholders. The “process will produce a theoretical end-point of completeness and perfection” (Blank 6). This principle will ensure every practice at VIVA Company adds value to its operations. The principle will also be critical “towards adding value for every targeted consumer” (Blank 5).
Conclusion
The five principles of Lean Management make it easier for corporations to implement new philosophies. Such philosophies can “ensure every company focuses on the best actions and practices” (Blank 7). The philosophy focuses on the best practices in order to maximize customer value.
The process also makes it easier for companies to focus on their organizational strategies. Managers should always review their strategies and processes in order to continue supporting the changing needs of their stakeholders. A new organizational culture should become evident at VIVA Company (Blank 7).
This approach will ensure VIVA offers quality services to its clients. The telecommunication company should also monitor its goals and objectives. The company will eventually grow and become competitiveness in the telecommunication industry. The company should also use the above principles in order to implement sustainable changes. In conclusion, the above five Lean Management Principles have the potential to transform the actions and goals of every company in the world.
Works Cited
Blank, Steve. “Why the Lean Start-Up Changes Everything.” Harvard Business Review 1.1 (2013): 1-9. Print.