Product / service
Product / service description
Wear2Win is an organization that focuses on the current trend of playing online sports games. Our vision is to turn into the most legitimate brand in e-athletics. Our central goal is to develop and encourage advanced competitors with our clothing. The product will be beneficial for the organizations which are looking for a boost in team image and motivation to compete in the e-sport area. The following are the illustrations of T-shirts which have material suitable for comfortable play and a design which reminds the clothes worn by professional sport team players. The clothing is unique because it can be personalized for each team or single player using customizable features such as logos and images. This way, the teams can create their own identity and express themselves as professional players in the industry. Furthermore, the presence of special equipment provides a sense of belonging. The connection between the team is a challenging area for the games played in the distance; thus, Wear2Win can help to elevate the situation.
Market Analysis
Target market
Since it is estimated that only 20% of online sports participants are women, the target clients are mostly single male gamers who are between the ages of 18 and 45. The target market is the French-speaking regions of France, Belgium, and Switzerland. The potential client is expected to have approximately from 30 thousand to 40 thousand EUR monthly salary. We are also targeting small e-sports organizations which are planning on expansion of their sales through online platforms. These are presumably companies located in indicated countries with low visibility who would like to partner with our company to collaborate and improve their image.
Market size and potential
The bottom-up prediction is that about 2% of the population of the three chosen countries play e-sports. Thus, it is assumed to be 1.45 million future customers. Following the price of one T-shirt to be 45 CHF, 62.25 CHF is the potential amount of gain from sales. Unfortunately, there are not enough records on the e-sports equipment and attire industry since it is a newly emerging sphere. Hence, it is challenging to conduct a top-down analysis of the market. It is estimated that the Worldwide sportswear market size is approximately 288 billion USD according to 2020 statistics. Taking into account from the world Gross Domestic Product (GDP) to the individual GDPs of France, Switzerland, and Belgium, the total addressable market GDP is about 3 billion, in relation to the world GDP, this represents almost 4%. The total addressable market for athletic attire 8.75 billion USD. It is calculated that 0.7% of this number is online sportswear, which refers to more than 60 million of the total addressable market.
Market trends
Key factors that are driving the active apparel market development incorporate quickly advancing fashion trends and the encouragement of active apparel producing innovation combined with the rising worldwide interest for premium athletic apparel. The worldwide sportswear market is predicted to increase at an accumulated yearly development rate of more than 10% from 2019 to 2025. The market research shows that people who are involved in e-sports regularly use online shopping websites. We sell our products online via websites and social media such as Twitter, Instagram, Facebook. Most experts believe that e-commerce is the most convenient and easily approachable means of purchasing goods.
Competition
Direct competitors
Raven.GG, Eliminate, Ace esport, and Owayo are considered to be the direct competitors of Wear2Win in the market of sports attire for online athletes. They exist in the industry for more than three years and are comfortable in the textile business. Similar to our company, they provide e-sportswear for the players. For instance, one of the biggest competitors known in the market is Raven.gg. It is an e-sports apparel manufacturer launched in 2013 which offers jerseys and hoodies for professional gamers. It has successful collaborations with popular online game competitions such as Call of Duty and United Rogue. Owayo provides well-designed clothing from high-quality materials and offers variety of equipment to online players.
Indirect competitors
Fabit (fabit3d.com) is an e-commerce company that provides its clients customizable e-sports equipment such as headphones, keycaps, and controllers. Similar to Wear2win, they aim to provide a unique experience to online game athletes and high-quality products. They even can choose manufacturing methods such as 3D printing to fit the buyer’s needs.
Competitive analysis
The mentioned companies target online gamers all over the world. Similar to our project, their primary interest falls on young male players. Raven.GG and Ace esport have advanced websites where customers can draw the desired design themselves. OneXwear has both high visibility and produces high quality equipment. The prices for a T-shirt in the selected companies range from 34.90 EUR to 50 EUR, which is quite similar to our pricing category.
Key differentiating factors
For e-sports associations, our image offers an exclusive partner experience that will assist them with having the best-customized plan and a unique image. Our company will suggest special subscription modes which will give special offers for teams which want long-term collaboration with Wear2Win and promote themselves on our website. Focusing only on French-speaking areas allows an easy and fast delivery and convenient management of the sales. We also provide a platform where some teams can sell their attire. Our clothes are not only of high quality and customizable, but they can be purchased easily due to the selling proximity to potential buyers.