The targeted idea is to design a website and an app that can support the needs of graduates from different parts of the world. The proposed website will be linked with the app to ensure the services are available to more people. The online-based platform with make it possible for students to select their respective careers. The process of enrolling and registering for courses in different universities will be simplified. This discussion gives a detailed overview of the unique attributes of the web and app development industry.
Targeted Industry and Attractiveness
The proposed project falls within the technology sector. This is an emerging division driven by modern technological changes and the use of the Internet. The project will compete directly in the website and app development industry. This sector is presenting an attractive market due to a number of factors. To begin with, more people are using the Internet than ever before. The number of smartphones produced and marketed annually is on the rise. This means that more individuals can access different websites and apps than much faster. Additionally, around 47 percent of smartphone owners search for information via mobile websites or apps. This market, therefore, presents a new opportunity for the project.
Segment
The outlined market is characterized by individuals who use the Internet and mobile devices to search for information. The specific segment of the overall market is composed of graduates and their respective parents. These individuals require timely information in order to make desirable career decisions and plans. Effective strategies will be needed to attract more people in this segment.
Market Research
The most appropriate market research for the above market is known as needs based segmentation. This kind of research usually focuses on the unique or changing needs of the customers. The gathered information is analyzed to develop superior products capable of supporting such demands. Appropriate marketing and promotional methods will then be implemented to increase the website’s popularity.
Industry Sales and Projected Growth
Past studies have indicated that young people aged between 18 and 27 are embracing the use of online-based applications and websites. Developers of websites and apps are focusing on the changing expectations of these individuals. Sales in 2016 amounted to over 58 billion US dollars. The sales volumes are projected to increase to over 80 billion US dollars by the 2018. Such revenues are calculated using the number of mobile downloads within a given period. In 2016, the sales generated from websites (also known as e-retail sales) amounted to over 1.8 trillion US dollars. These statistics indicate that the website and app development industry is becoming profitable.
Analysts indicate clearly that the industry has the potential to grow in the future. For instance, the level of sales will increase by a rate of 7 percent annually. This is possible because more people are purchasing smartphones and using them to pursue their personal and professional goals. More individuals have access to the Internet today. These factors will support the growth of this industry.
Experts have revealed that the market size for the website and mobile app industry is around 90 billion US dollars. The size is expected to grow to over 190 billion US dollars by the year 2023. This means that the proposed project will succeed. Positive indicators such as the industry’s market size, increasing number of Internet users, and proliferation of mobile apps present new opportunities for the proposed project.