The media has opened up space for every person with IT knowledge to use its products. The essence of life is communication. If people fail to communicate, then there would be no progress. WeChat enhances the type of communication that builds up a conversation for fun or for relaying a message.
The WeChat brand is in its initial stages. It uses very interesting features. For one to use WeChat, he or she has to open the WeChat website and register (Downing 320). It only requires one’s full names, mobile phone contact, hobbies, a username, and a password. WeChat also works with other social media chat networks to link up contacts and ensure that one has a broad network of friends.
The brand has several categories depending on the specialties of the user. The business portal is purely for those who wish to engage in business activities (Safko and Brake 200). It ensures a network of business people and organizations to share information on areas of interest in the market and industry. It requires the business to fill in its vision, mission, objectives, and even its industry.
It also has a social interaction category. It is mainly for chatting about any social topic. Anyone can join this on an individual basis. It is open to any discussion, humor, and stories. It is an exciting forum for laughter and putting a smile on someone’s face. And that is why its icon is a smiley face.
The other category is the family page. It is a forum for families that want to share experiences about family matters. Parents learn about how to care for their children. Children learn from parents how to earn respect and be part of the family. Inside the family page, there is a children’s page, spouses’ page, the singles page. Children share stuff concerning games and build a network with other children. The page invites children’s teachers to help and guide the children during their conversations. Just next to it there is a page for the nannies (Downing 320). They share their experiences.
The professionals’ page allows people from all walks of life with different qualifications to build their network. They discuss issues about the industry, their work, and needs in society. Under the professional network, there is a division of industries. For instance, health workers have their page; financial experts also have their page. WeChat is in the process of creating more value for everyone.
The brand has built a network with other social brands like Facebook, Twitter, LinkedIn, and is in the process of getting other networks (Kolodzy 180). If a person joins this brand, he or she receives a message requesting if him or her for permission to find people in his or her network. If the owner grants that permission, the brand searches on his or her other networks to find friends who can join him or her here. For businesses, it provides a good number of other businesses and professionals in the market.
The chats are organized in such a way that once someone posts a message, it becomes the heading requesting others to comment, like, or dislike it. It has a portion for reporting in case the item posted infringes on some rights or hurts others (Fitzgerald 223). The person that posted is allowed to rephrase with options or remove the post or give clarification. Sometimes the person may not remove it on time. Therefore, WeChat suspends it or removes it from the page depending on the veracity of the argument.
During the comments, one has an option to reply to a comment, like a comment, dislike it, or even refrain from saying anything. All members continue being members even when they are not available to chat. However, if someone does not log in or comment or post anything for six months, he or she may get a text message on the mobile phone asking them to activate the account by logging in to the page and writing something (Kolodzy 180). The person or organization would need to respond to the text and log in using the web page in the message. They can also post using the phone just by responding to the message.
During the networking process, some brands have not categorized the kind of people they want to link up for discussions. For instance, Facebook is a good brand, however, it is open to anyone, and adults and children can log in and share content that may not be relevant for their age (Qualman 406). A majority of the media platforms do not have a way of identifying if the person logging into the system is giving the right information about their age (Fitzgerald 223). Due to that, WeChat is building a portfolio from its participants and relating it to the country of origin’s registrar of births. It would be easy to relocate children who logged in as adults. There will also be a quiz that would enable the brand to find out about the participant’s eligibility into the system.
Storifying is one of the methods that have helped many participants to be aware of current affairs. Members also get advice in the category they have joined. WeChat is on a continuous course for growth and changing the social media for the good of the society.
Works Cited
Downing, John. Encyclopedia of Social Movement Media. Thousand Oaks, CA: SAGE Publications, 2011. Print.
Fitzgerald, Troy. Live like you Mean It. Nampa, Idaho: Pacific Press Pub. Association, 2010. Print.
Kolodzy, Janet. Practicing Convergence Journalism. New York, NY: Routledge, 2013. Print.
Qualman, Erik. Socialnomics. Hoboken, N.J.: Wiley, 2009. Print.
Safko, Lon and David K Brake. The Social Media Bible. Hoboken, N.J.: John Wiley & Sons, 2009. Print.
Tuten, Tracy L and Michael R Solomon. Social Media Marketing. Boston, MA: Pearson, 2013. Print.