I would like to focus on the statement, posted by Ilya Sabanin at the corporate blog of Wildbit, the company that specializes in development of software solutions. Judging from the mission statement, one can argue that the core strength of this firm is the superior quality of its products. We can single out such phrases as “our stunning products”, “dedicated QA staff”, “rock solid development workflow”. In fact, these words and phrases belong to the domain of corporate language, which performs the following functions: 1) to impress the reader or listener; 2) to obscure the meaning of the word (Lehman 2007, p 86).
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For instance, when a person hears such phrase ad “dedicated QA staff”, he/she would first think of a large department in a big corporation. At least, this is my first impression. In his blog, Ilya Sabanin refers to such concept as “continuous integration”. To a great extent, these are also buzzwords that aim to produce a favorable impression on the reader. They conjure up an image of leading IT corporations such as Apple or Microsoft which constantly try to bring their products up-to-date.
Such sentence as “we strive toward a rock solid development workflow” may indicate that this enterprise has a very complex structure, which includes several hierarchical levels. These are the things, which come to my mind when I hear statements like this one.
Still, if we take a closer look at Wildbit, we may come to the conclusion, that this mission statement does not exactly fit this company. First of all, it numbers only ten members, and by no means, it can be regarded as a large firm. Apart from that, Ilya tries to emphasize that the software solutions, developed by Wildbit are of supreme quality. Nonetheless, judging from their website, we can find virtually no proof of this statement.
To be frank enough, their website gives very little information about their products and their use. Provided that this mission statement had been true to life, I would really be glad to work in this organization. But under the circumstances, it seems to me too pompous and slightly deceiving. This is why I am not sure that I would like to be one of Wildbit’s team members.
Under the circumstances, this statement, made by Ilya Sabanin appears to me too awkward and unrealistic, because it is more applicable toward a large company, which numbers more than a hundred employees, but not a group of programmers who have recently decided to work together.
Sabanin, Ilya. “Open Source Fridays at Wildbit.” Wildbit. 2010. Web.