Analysis of Faith & Main Primary Marketing Research Results
From the market research done by Faith & Main, East Chestnut Regional Health System (ECRH) faces competition from a for-profit healthcare provider known as Banford Medical Center (BMC) due to unstable leadership, and the CEO of BMC is using the opportunity to his advantage to take market share from ECRH. ECRH also has challenges related to marketing and making sound strategic long-term goals to address women’s healthcare (Berlin, 2021). Still, ECRH has managed to maintain its clients by purchasing land across the interstate from BMC and is building an oncology center. Additionally, ECRH has an orthopedic hospital and two ambulatory surgical centers, which have emerged in the hundred best hospital list. Lastly, ECRH has also ventured into a collaborative community imaging center, medical school, and hospital, giving it a market advantage.
Secondary Research Article Summary
The first article, “The Broad Spectrum and Continuing Needs for Women’s Health,” highlights the diversity by which primary healthcare has taken with the motive to improve care for women (Binns et al., 2022). The diversity is experienced with the development of modern scientific medicine, addressing anemia, nutrition, and climate change. The article supports Faith & Main consultants since it highlights the women’s service line improvement as one of its major strategic plans. Additionally, in the article “Ten Years Later,” Texas Legislature has made various advances to increase funds to support women’s healthcare, such as access to physicians. (Berlin, 2021). The article, in this case, supports Faith and Main Consultants’ findings since ECRH plans to recruit physicians to improve services received by women.
In the third article, “Health Literacy,” the author addresses the need to promote health literacy and health-promoting behaviours (Yusefi et al., 2022). Women should therefore be educated to make sound decisions about their health. The article supports Faith &Main Consultants since ECRH plans to use its marketing team to communicate to women consumers and address women’s health through social media platforms hence creating literacy. From this relation between ECRH and the articles, Faith & Main consultant needs to conduct additional primary market research to help establish if the strategies proposed and marketing plans are effective to help address women’s health.
Additional Information for Research
The research should be able to highlight the common health risks in women and their prevalence. In such a case, it is easier to research women’s health based on underlying factors. This can create a wider perspective on which technology and medicine can be invested in and how to market the various health issues affecting women.
Techniques
The techniques used in this kind of case study are interviews and surveys. The interviews, in this case, should be conducted in healthcare facilities to collect data on challenges women encounter while accessing healthcare. The survey should be conducted in small, medium, and large cities to achieve a period survey. In this case, the data will be analyzed using descriptive and inferential statistical methods. The techniques, in this case, are recommended because they are simple to use and are a source of first-hand information. The methods would therefore be the most efficient and effective since they take a shorter time and is a cheap method to use.
Incorporating Demographics and Feedback
Demographics and feedback can help design products, know what services to offer, and brand consumer healthcare preferences. For example, knowing a patient’s ethnicity can help personalized conversations and offer them the required services. Also, a design or brand can be innovated or improved to fit a consumer’s interests through feedback. Lastly, demographics and feedback can also be used to know which gender appreciates a brand and hence can be used in decision-making to devise ways for a product, design, or service to be acceptable to all genders.
References
Berlin, J. (2021). Ten years later: Tma advocacy nets investments in women’s health. Texas Medicine, 117(12), 32–34.
Binns, C., Lee, M. K., & Wren, L. (2022). The broad spectrum and continuing needs of women’s health. In International Journal of Environmental Research and Public Health (Vol. 19, Issue 3, p. 1446). MDPI.
Yusefi, A. R., Barfar, E., Daneshi, S., Bayati, M., Mehralian, G., & Bastani, P. (2022). Health literacy and health promoting behaviors among inpatient women during COVID-19 pandemic. BMC Women’s Health, 22(1), 1–10.