What could the yoga center do to smooth and manage demand?
From the case study, the yoga center faces fluctuation in demand across the seasons, and in the day, it lacks customer retention capacity, problems in booking programs, and, finally, the yoga faces challenges of training mixed new entrants and old participants. In managing fluctuations across the day, the manager can register groups according to their reporting time. Additionally, payment should be higher in peak hours than low hours. Intake periods and promotion times of trainees should be adopted to manage those who are not consistent with their classes. The casual trainer’s number should be increased or decreased based on the time of the day or season.
Can you make alternative strategies to make better use of their two teaching space?
The manager should create other activities such as learning and discussion classes for beginners. The lessons should be aimed at letting them know more about yoga and building their mental creativity. Activities such as dances and gymnastics can be included for groups that can be interested. The manager can also incorporate free programs during off peaks of the day. The participants can be allowed to rehearse what they have learned under the supervision of one or two trainers.
How can be customers be encouraged to make a booking?
In managing booking problems, the manager needs to create other related activities such as swimming and dance practices for the booked groups. On the other hand, the manager can offer discounts to this group. The discounts may include low pay per session or free classes during the off peaks.