History
The retail outlet was established in 2007. The company started with only serving their customers at the retail outlet but soon realized the potential of online selling. Thus they started accepting orders online through a service called www.wakozi.com. (111 Lex Liquors & Wine 2009)
Today
111 Lex Liquors & Wine is known for its great quality service and the commitment of its employees to train and educate the customers about wine knowledge to increase wine appreciation. Apart from their retail outlet and online website, they also provide free local delivery. The company has also expanded its services to offer shipping of its products and also have started services in ‘Wine Tastings and Dinner’ on location. Although still quite a small setup, the company is considered to be professional in its own niche. (111 Lex Liquors & Wine 2009)
Specialty
111 Lex Liquors & Wine considers itself an professional outlet whose business is not only to sell wine, but make its customers appreciate the difference between a good and great wine. They invite the customers to come in for a free wine tasting and pick any they like. Furthermore they also educate the customers about the type of wine and its characteristics and which type of food it would be better served with. On their website, a section has been reserved for pairings the different kinds of wines with different kind of foods. (111 Lex Liquors & Wine 2009)
Reviews
Melissa said “I’ll be honest with you, I’m not even sure this place has a name – its in the basement of a building, and you need to walk down a flight of narrow stairs to get there, but what a find! The service is extremely friendly, and they make great recommendations. We came in after grabbing some food in Curry Hill and were looking for some chilled wine to bring to a friend’s place. They two guys working were more than happy to let us taste a few varieties, and I ended up picking the first he had suggested. Prices are reasonable, service is what will win you over.” (Yelp, 2007)
Bret said “The place had great customer service, offered me a variety of different wines from smaller regions, and offered a wine shop atmosphere that’s missing today. Love the place” (Planet Discover, 2009)
Quote
“Through all the changes and all growth, our business is still built on three simple principles: Service, Service and Service”.
Recent Events
- Wine of the Week
- NBC Hits Up 111 LEX for Business: Thrillist’s Rioja Wine Tour (Facebook, 2009)
- Not Sure What Wine to Get? Stop by 111 Lex and We’ll give You a Free Lesson on How to Choose the Right Wine! (Facebook, 2009)
- Free Wine Tasting!
References
111 Lex Liquors & Wine (2009). Information and Events. Facebook. Web.
111 Lex Liquors & Wine (2009). Home.
Planet Discover. (2009). Reviews. Web.
Yelp. (2007). Reviews.