Executive Summary
Adidas has been a renowned brand for very many decades. However, the company has encountered a wide range of obstacles thus remaining less profitable. The company’s Chief Executive Officer (CEO), Herbert Hainer, has failed to record positive results. Competition from companies such as Under ArmourInc and Nike Incorporation is making it impossible for the firm to achieve its objectives.
Kasper Rorsted, Henkel AG’s former CEO, is expected to “restore growth at the company” (Emmerentze, 2016:4). His past performance at Henkel AG explains why more stakeholders have trust with Rorsted (Ricadela, 2016). In order to handle this challenging role successfully, Kasper Rorsted should embrace the power of analytical and conceptual skills.
Why Conceptual Skills are Important for Rorsted
Conceptual skills are competencies that make it easier for individuals to think critically in order to understand every complicated process. Adidas is a company that has numerous resources and opportunities. The company’s CEO has failed to embrace specific strategies that can make the corporation successful. The level of competition continues to threaten the performance of the firm.
As the new CEO, Rorsted should embrace the power of conceptual skills in order to record positive results. Such skills will make it possible for the CEO to solve various problems from a critical perspective (Shotter, 2016). The use of critical thinking will ensure new processes are formulated thereby promoting positive practices.
The goal-setting process will be undertaken in a competent manner. The new CEO will use his concepts and ideas to create new organizational practices. The leader will explore the existing relationship between concepts and symbols. By so doing, the CEO will present commendable solutions to the major problems affecting Adidas. The skills will ensure a customer-centered marketing strategy is implemented in a professional manner (Thomasson, 2016). The ideas presented by different followers will also be considered in an attempt to improve the firm’s performance.
Why Analytical Skills are Important for Rorsted
Many successful leaders possess various analytical skills. These skills make it possible for individuals to visualize, conceptualize, and articulate different ideas. With these competencies, the leader will solve complication problems and situations. The new CEO at Adidas can use analytical skills to make the most desirable decisions. During the decision-making process, the leader will gather information from different stakeholders and identify the best ideas that can transform the company (Jarvis & Ricadela, 2016). Different stakeholders will also be required to be part of the process. A detailed analysis can also be done in an attempt to identify the major issues affecting the company’s clients.
These skills will help Rorsted understand the complexity of issues affecting Adidas. The next move will be to use various competencies to solve the issues. A customer-centered strategy will be implemented in the organization. The level of functionality in the firm will increase significantly. The four analytical skills include problem analyzing, problem identification, organizational knowledge, and systems thinking (Hobbs, 2016). These skills will ensure the best decisions are considered to deliver positive results.
Conclusion
The current situation indicates that Adidas has the chance to turn its tables. The level of competition and ineffectiveness can be transformed using the best conceptual and analytical skills. Rorsted has a major task ahead of him (Emmerentze, 2016). Before focusing on the future of the firm, the CEO needs to consider the above analytical and conceptual skills in order to address the challenges affecting Adidas’ performance.
Works Cited
Emmerentze, Ellen. 2016. Outsider Kasper Rorsted Is Tapped to Lead Adidas. Wall Street Journal.
Hobbs, Thomas. 2016. Three Brand Challenges that Await New Adidas CEO Kasper Rorsted. Marketing Week.
Jarvis, Paul and Ricadela, Aaron. 2016. Adidas Confirms Kasper Rorsted to Succeed Herbert Hainer as CEO. Bloomberg Technology.
Ricadela, Aaron. 2016. How Adidas Got Its Game Back. Bloomberg Business Week.
Shotter, James. 2016. New Adidas Boss Faces Challenge to Improve Margins. Financial Times.
Thomasson, Emma. 2016. Here’s How Adidas’ New CEO Could Chase Down Nike. Reuters.