Introduction
The advertisement I will be discussing is for the Samsung Galaxy S10. It shows a woman walking with her phone in her hand, and then the view zooms out to show her walking around a city. The woman is wearing a white dress and is surrounded by the city’s buildings. The music in the background is upbeat and jazzy, and the colors in the advertisement are bright and vibrant.
Analyzing Samsung Advertisements Through Sociological Perspectives
From a functionalist angle, the announcement portrays the Samsung Galaxy S10 as a gadget that can help women live their lives in the metropolis. The phone is presented as a tool to aid her with her quotidian duties and keep her interfused with acquaintances. The announcement likewise implies that the phone will lend a hand to her to stay in command of her life, which is the prime motif of the information (Sundaram, Sharma & Shakya, 2020).
From a conflict principle point of view, the announcement portrays the woman as dominating the town. The woman is shown as an individual who controls her life and her environment. She is not dependent on anyone else and can make her own decisions. This announcement proposes that the Samsung Galaxy S10 will assist her in preserving this authority and command.
From a symbolic interactionist angle, the advertisement implies that the Samsung Galaxy S10 is a token of status and eminence. The female is depicted wandering through the metropolis with her mobile in her palm, meaning she is eminent and prosperous. The advertisement also suggests that the phone will assist her in sustaining her standing and success.
From a practical outlook, the advertisement suggests that the Samsung Galaxy S10 will bring fortune to the female’s life. The ad’s exhilarated music and vivid colors indicate that the phone will bring jubilation to the female’s life. The advertisement likewise implies that the phone will aid her to remain affiliated with her friends and family, bringing her even more pleasure.
Conclusion
To sum up, the functionalist perspective works best for this advertisement. It portrays the Samsung Galaxy S10 as a tool to help the woman live in the city. The ad also implies that the phone will allow her to stay in control of her life, which is the central theme of the advertisement. It suggests that the phone is a tool that will help her to achieve her goals and to stay connected with her friends and family.
Reference
Sundaram, R., Sharma, D. R., & Shakya, D. A. (2020). Power of digital marketing in building brands: A review of social media advertisement. International Journal of Management, 11(4).
Loading...
