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Apple Computer Inc. – History and Goals Essay (Article)


Apple Computer Inc. currently referred to as Apple Inc. is a multinational corporation based in the U.S., which designs electronics like personal computers, computer software, and distributes them for sale. Macintosh computers, iPhone, iPad, and iPod are the commonly known hardware products produced by the company. Its software includes aperture, Mac OS X operating system, iTunes, Logic studio, a web browser (Safari), and an operating system (iOS) for the media.

The company holds annual Worldwide Developers Conference (WWDC) in June during, which new products, and upgrades are announced. In 2012, the conference was held between 11th and 15th in San Francisco during which iOS 6 and Macbook Pro were introduced by the CEO of the company, Tim Cook (Kaneshige, 2012).

According to Kaneshige (2012), the price of the new Macbook Pro starts from $2199. The machine cannot be upgraded and has the following features: a 4GB memory, quad-core i7 processor with a Ram ranging from eight to 18 GB, HD camera, Facetime for chatting, software, and a retina display of high density.

Macbook Pro is used in organizations and individuals for work. It makes work easier by handling much work, which could have consumed much time and energy if it were to be done manually. Signing an agreement with Apple to purchase laptops for employees is the necessary measure to implement Macbook Pro.

Apple Macbook Pro is an exceptional computer with fast performance, sharp display screen, a sleek design, and it is unique. Its battery is long-lasting. After charging, it lasts up to seven hours when used continuously. It offers a variety of connectivity options like thunderbolt, Wi-Fi, Bluetooth, and USB. The packaging, which includes glass and aluminum is good. It is costly because the HD display is combined with the glass, thus expensive display has to be bought or the machine is send for repair at the company.

It is impossible to upgrade the RAM because the memory modules and RAM are fused with the logic board. In case of battery replacement, the Macbook should be send to Apple because the battery is fused to the case. The price of buying Macbook Pro is very high compared Ultrabooks from other dealers. Last, it does not include Ethernet port. According to iFixit.org, the new Macbook is the least repairable laptop (Kaneshige, 2012).

The company introduced iOS 6 in replacement of Google maps on iPad and iPhone. To create their own maps, the company bought three mapping technology companies.

The features of Apple maps include flyover feature, interactive 3D views, rotation, real-time and local search information. Advantages of iOS 6 are: it is upgradable, and it is offered freely for iPhone and iPad. The following are features of iOS 6, Facebook, Siri, passbook, phone, safari, Apple maps, shared photo stream, and it is accessible. The use of iOS 6 is to be implemented in 2012 but its advantages over Google maps are not clear.

People learn the use of technology through free tutorials that come with products of the company. Apple keeps on updating their products making the company user friendly to the customers. The technology of using Apple maps may be disadvantageous to the company. Users of iPad and iPhone are likely to shift to android products if Apple Company chose Apple maps in favor of Google maps but fail to succeed in their plan. The success or failure of iOS 6 is yet to be known (Kaneshige, 2012).

Reference

Kaneshige, T. (2012). What not to like about Apple’s new Macbook Pro, iOS Maps App. Retrieved from:

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IvyPanda. (2019, August 26). Apple Computer Inc. - History and Goals. Retrieved from https://ivypanda.com/essays/apple-computer-article/

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"Apple Computer Inc. - History and Goals." IvyPanda, 26 Aug. 2019, ivypanda.com/essays/apple-computer-article/.

1. IvyPanda. "Apple Computer Inc. - History and Goals." August 26, 2019. https://ivypanda.com/essays/apple-computer-article/.


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IvyPanda. "Apple Computer Inc. - History and Goals." August 26, 2019. https://ivypanda.com/essays/apple-computer-article/.

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IvyPanda. 2019. "Apple Computer Inc. - History and Goals." August 26, 2019. https://ivypanda.com/essays/apple-computer-article/.

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IvyPanda. (2019) 'Apple Computer Inc. - History and Goals'. 26 August.

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