Yahoo witnesses some tough times. As the price of the company’s shares decreased over time (from $125 in 1999 to $35 in 2015), senior management started thinking of selling it. However, failing to sell the company for an acceptable, to their mind, price, it is now forced to look for investors and assure them that the company is still an Internet giant. What Yahoo now does is tries to convince the investor that the company is still powerful and has options for boosting the Web business as it used to do in the past. The primary focus is made on the value of the company’s Asian assets, especially Alibaba Group Holding, Ltd. The only challenge here is that Yahoo is trying to bid the company as soon as possible, so, the question is what is the reason for such urgency? As the employees at the firm’s headquarters say, most projects of the company are not aimed at further growth or boosting users, but are a part of being on a maintenance mode that proves that Yahoo is not what it used to be.
What I think about the given situation is that Yahoo should first change the way of conducting business. The Internet pioneer as it was, the company can still take some steps to get back on track. Even if the decision is unchangeable and it is to sell the firm, what first should be done is improving the state of its financial books through launching new promising projects aimed at increasing performance and income and only then meet with the potential purchasers.